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Swot Analysis: SWOT Analysis Of Mr Price

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SWOT Analysis

Strengths:
• Mr Price as a whole is a very well established and well-known company.
• It has been around for many years and this has helped gain a large market share in the market they operate in.
• Mr Price offers a wide variety of products and services.
• Affordable and trendy fashion clothing with different fashion lines.
• Offer variety of clothing, home wear and sportswear.
• They have a very strong Corporate Social Responsibility.
• Often have discount sales and price decreases on seasonal items such as clothing, beach towels, sportswear, etc.
• Offer online services such as online shopping, blogs that inform members of new arrivals, etc.
• Mr Price has invested a lot of time as well as money in their forms of advertising.
• Due to their international relations, Mr Price has to keep up with international trends as well as local trends.

Weaknesses:
• Poor material quality, this can cause customers to lose faith in the company.
• Correlated with being cheap and untidy.
• Messy stores.
• Been known to have poor assistances within stores as well as online.
• Many of materials are imported from China as well as many products, this can lead to inaccurate sizes.

Opportunities:
• Manufacture local products using local materials.
• Refresh stores to look less cluttered and less untidy.
• Improve in store service to improve customer satisfaction.
• Update online store to allow for card checkout.
• Expand the brand into different markets which will open up

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