Swot Analysis: SWOT Analysis Of Padini
5.0 SWOT ANALYSIS
Strength(S)
1. Strong brand presence.
2. Diversified segmentation.
3. Exposure in major retail centres.
4. Strong brand image and brand reputation.
5. Cash pile available for distribution or store expansion. Weaknesses(W)
1. Presently lacks international presence in most major markets outside Asia and Arabian countries.
2. Shortage of retail labour.
3. Poor advertising strategic.
4. Face difficultly in forecasting fashion trend.
Opportunities(O)
1. Increasing income level in Malaysia.
2. Mega carnival sales implemented by government.
3. Great inflow of tourist from foreign country.
4. ETP projects to further fuel growth of retail and tourism sector.
5. Implementation campaign on “buy Malaysian products”. Threats (S)
1. Seasonally driven by sales promotions and festivities.
2. Changes in cotton prices and increase minimum wage in China.
3. Potentially aggressive competition from new brand labels penetrating the domestic market.
4. Exposed to raw materials prices and material.
5. Insufficient R&D development.
5.1 Strengths
Padini has a strong brand presence in domestic market and exposure in major retail centre. Padini has a total of 80 freestanding stores and 140 consignment counters scattered around Malaysia. It has outlet in most major shopping centres nationwide, including Gurney Plaza Penang, 1 Utama
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There is inherent risk in forecasting the right trends. In accurate forecasts would result in poorer sales from unattractive fashions, as well as more inventory write-downs. Padini’s pace of store expansion is contingent upon ability to procure front-end retail staff. Padini were once upon a time popular, however this popularity cannot be the same if no advertising is done. There is no advertising during periods of sales or launching of new
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