Swot Analysis State Farm

This commercial structure is from State Farm 's "Get to a Better State" campaign that premiered in June 2011, with an increased spending budget. As a result, State Farm’s brand awareness and favorability has gone up considerably. This campaign focuses on making humor out of unfortunate problems that are commonly faced. These commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred.
5. SWOT Analysis
5.1 - Strength
State Farm is the leader of auto insurance since the 1940’s and continues to do well. It has a strong brand name that has captured the attention of millions of people by supporting sports and having agents all over the United States. There are so many loyal members that support the brand by mentions it to their loves one; they are successful

• Green - spent the last few decades connecting with organizations and institutions whose missions align with our own. State Farm partners with organizations across the country to help build healthy, environmentally-friendly communities.
• Volunteer - State Farm has historically been involved in creating safer, stronger, and smarter communities through philanthropic and social investments.
5.2 - Weaknesses
State Farm has been in the market for over 90 years and for that reason, they have lots of loyal customers. Because of that, State Farm have difficulties keeping the attention with the new eras young adults. There are new Insurance companies out there that understand the young adults and target these markets.

In the past, State Farm has had poor brand recalls. This means that they noticed they have overcharged or undercharged for premiums and have to recalculate to a better price for not only themselves but also for the