Swot Analysis: The SWOT Analysis Of Apple

3.0 THE MATCHING STAGE

This matching stage of the strategy formulation by means to match between an organization’s internal resources and skills and the opportunities and risks created by its external factors. In this stage, by matching the external and internal critical success factor is the key to effectively generating feasible alternative strategies.

The techniques used in this matching stage are the SWOT Matrix. The SWOT analysis is the strengths, weaknesses, opportunities and threats of an organization. This is also known as the framework to determine and examine which internal and external factors that can give significant impact on the successful of a project, product, place or person. According to Albert Humphrey, the SWOT analysis

Apple is one of the most established and dominant IT brands in the World, and has a very loyal set of enthusiastic customers that support the brand. Such a powerful loyalty means that Apple not only recruits new consumers, it retains them for example the customers are willing to come back for more products and services from Apple, and the company also has the opportunity to extend new products to them, for example the iPod. (http://www.slideshare.net/edbiy/swot-analysis-for-apple)

Secondly, Apple has a full variety of software, products and apps which are interlinked and related with each other. They’re known as a tag of innovation has always been applied to Apple. From iPod to iPhone and iPad, Apple has been responsible for many tech revolutions. They too are having amazing software and operating software (OS). The IOS which is the operating system of Apple, iPhone is a respected mobile platform because of its flexibility and speed. The user interface is fantastic, and once use an iPhone, people will get addicted to its ease of

3.2.1 Political factors There are many problems which cannot be controlled by the company such as geopolitical uncertainties, war against terrorism, authority to work and health issues which will affecting the sale of Apple’s product worldwide. In order to reduce operating cost, Apple has outsourced its product in different countries like Ireland, China, Korea, Czech Republic and Cork. However, if the countries are facing any political instability that causing delay in manufacturing, it will lead to spoil the Apple likeness in the eye of the consumers and its dealers (CNet news, 2012). 3.2.2 Economic factors Purchasing power depends on the world’s economic condition. According to the past few years, unemployment rate were high in many countries which caused to declining number of sales of Apple products. Another reason for economic factors is related with the price of world’s oil price. There was once when the oil price was increased, the world’s economic being affected and causing the uprising of inflation. As a result of these economic factors, people purchasing power are decreasing and this has affected the sale of Apple products negatively due to its higher price. But now, where the current economic condition of the world is getting better and the company has purchased the foreign currencies, has made Apple’s revenue increased