H&M enforces itself seek innovative ways to deepen their engagement with consumers and improve market share. The concept of collaboration in the fashion industry can often play an important role in the need to redesign a company future. Once adopted the idea, it can push the brand or the company with to maximize its value, to deliver more creative, valuable and profitable service. By taking advantage of the idea, they collect a wider audience of consumers from both sides of the collaboration, as new consumers are attracted by the results. On its broadest level, in such a fast fashion industry, a successful collaboration influences fashion innovation, blows herding effect and creates multi-levelled or positive flow-on effects.
It can choose to use Porter’s generic strategies of cost leadership, differentiation and focus. It can also choose to use institutional strategies and look towards mergers and acquisitions. Preferably, it can adapt the Ansoff Matrix growth strategies and consider market penetration, and market and product developments. M&S will need to get back into fashion and make its clothing more affordable, fashionable and trendy, to give its customers more choice and to compete with discounters and online businesses. The retail industry is becoming highly competitive and M&S needs to excel at e-commerce as shopping habits of consumers are changing.
With these premium products as inputs, Chipotle maintains its status as an industry leader, and thus, should continue to expand throughout the U.S. and later into the international market. Despite Chipotle’s success in the U.S., it faces challenges to low brand awareness and competitors competing for its markets. However, by reviewing menu and developing marketing strategies through passive marketing strategies and developing to integrate their supply sources than before Chipotle can be as competitive as before and expand at the same
So the company can get more customers who are willing to buy their product. Will the action enhance or reduce the organization ability to compete in the future? Yes, these actions will definitely help the organization prosper in the future. Bella couture’s strategic course of actions will focus more on building the brand name in the
Case 9 Jossey Menswear – the supply chain project 1) Why was the QR approach significant in improving the company’s supply chain performance? Quick Response or QR is a state of responsiveness and flexibility of a company in order to have the right product in the right place at the right time for meeting real-time customer demand. This concept is significantly important in fashion retail industry like Jossey, a fashion retailer focusing in the mid-range fashion sector. QR is adopted in this company to improve its supply chain management performance. First, implementation of QR helped Jossey Menswear with matching supply with demand.
It helps organizations which is newly formed and also for the existing companies who wants to expand for growth. It is needed for a new organization because it will help in strategic decisions such as select a geographical location, select a site which is within a region, and finally find a suitable site For existing company in order to expand new target market, political and legal changes, change in resources. Factors Affecting Location Decision It Should Be Near To the Market and Raw Materials The most important factor affecting the location of a firm is the nearness to the market. Every business wants to be near to its customers. This is especially true for retail businesses.
International Competitors: The diversified portfolios of FMCG companies make them immune to global downturn and give them scope of innovation in various markets. L’Oreal gains competitive advantage due to its niche product portfolio with a global presence. The major FMCG brands P&G and HUL have a head start over L’Oreal in India by having implemented an India specific strategy and having been around longer than L’Oreal in India. L’Oreal has oriented its strategy towards emerging markets and is investing across the product value chain, in research and innovation, manufacturing, distribution and marketing. L’Oreal has also concentrated on promoting local innovation to meet the needs of country specific customers.
Hyper markets to fashion brands, AMA cater to many segments of the market and this is one of their major strengths. The most important ingredient in the success story of AMA has been confidence. Confidence in their services, products, and commitments is what their customers get and can always expect of them. The most important element of AMA’s
This also gives the local brands the signal to level up and improve designing and innovating different styles. In the Asean Integration, goods and services will be coming in the country, which gives the opportunity for local brands to participate outside the country. The manufacturing businesses in the apparel industry in the Philippines can also be suppliers to the foreign brands. Expanding the business and branching out to other countries will need suppliers to grow the volume of goods to be produced, which may help earn profit to local brands and for the industry to prosper. In the case of local fashion brands, the thought of competition from big players and who would be marginalized by the flood of new competition make them paralyzed by the thought but may