Summary: A Semiotic Analysis Of Dorset Cereals

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2.2 Symbol
Symbol is not an expression of everyday language. Symbol often used to signify ideas and giving different meaning from the reality. Generally, it is an object representing another to give another meaning that is much deeper and more significant. Sometimes, an action or a word by someone who is represent a symbolic value. For example, “smile” is symbol of happiness or friendship. Generally, the action of smiling’s someone to someone may as a symbol of the feeling of affection which that person has for other. Symbols appear when it refers to the object, for example tools, banknotes, clothing, humans’ daily life and the word of a language. According to Ricoeur in his own definition on Itao’s article, he stresses:
“I define ‘symbol’ as any structure of signification in which a direct, primary, literal meaning designates, in addition, another meaning which is indirect, secondary, and figurative and which can be apprehended only through the first.”
(Ricoeur)

From these definition, it is meant that symbol is a
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The first previous study written by Jessica Burrows in Institute of Communications Studies, University of Leeds (2013) entitled “Visually Communicating ‘honesty’: A Semiotic Analysis of Dorset Cereals’ Packaging”. This study focused on the semiotics study which is investigates how Dorset Cereals visually communicates its brand values of honesty through packaging design. While the second previous study written by Devieta Mangfiroh Widya Utami in University of Trunojoyo Madura (2015) entitled “Revealing Symbols About Women in Maya Angelous’s “Phenomenal Woman”: Semiotics Study”. This study more focuses on the semiotics analysis which is interpretation about symbol of women in the poem. Furthermore, the previous studies are different from this study. This study focuses on the semiotics study which is interpretation about the real meaning of the title in the novel to help the readers
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