Synthesis Analysis Of Wattpad
Presented in this chapter is the synthesis of research that supports the evaluation on the effectiveness of using Wattpad as a channel for online advertisement which is an e-book website in the Philippines that offers books that users may read free of charge from different amateur writers. This section includes the study on the similarities and the differences of the journals that the researchers found in order to support the literature of the research.
Online Advertisement
In order to survive in the internet, it needs advertising in order to incur revenues. (Quoted from Anderson, AMA 2014). Targeted online advertising is a major trend in the marketing industry as it concerns any form of online advertising that provides information that
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Flyers, coupons, and articles about good restaurants to eat help people use their money in worthwhile things and also eat better. The people may share the good experience and useful informations for selfless or self-enhancement purposes. (Berger and Milkman, 2012) it is said that people share their stories based on any experienced gained throughout their everyday routine. This is one of the reasons why some of the experiences are shared through our research regarding Wattpad.
With the existence of social media, the early process in the internet consisted mostly of a simple web architecture that is designed to search and recover information. Then, the technology keeps on evolving and the capabilities of both computer and the digital age are beginning to advance, allowing the common internet users to create web applications that consists of information sharing, interacting, collaborating, and creating a virtual community. This community include the SNS’s, blogs, wikis, video sharing sites, and is knowned as the Web 2.0 or the second generation of internet browsing.(Alexander, 2011) It is stated that as of today, Wattpad is also known for having the qualities of being said as the Web 2.0 or the second generation of websites because of the ability to have the presence of a social media while also being able to interact with creating stories and reading stories, Berger&Milkman and Alexander both explained what consists of Wattpad, Alexander focused on the credibility of practicing social media marketing on a social networking site. And that is why people tag something with their posts and for Wattpad the example is the genres of the stories published, whether it is a poem, a novel, or a
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