Systemic Approach To Brand Leadership

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Introduction This essay will argue that Allon Raiz, the Chief Executive Officer (CEO) of Raizcorp is a brand leader who incorporates a systemic approach to brand leadership. This essay will support that this brand leader is noteworthy and it will outline his contribution to building the Raizcorp brand. Systemic thinking will be defined and it will be shown that Allon Raiz uses a unique approach to brand leadership which is in line with the definition of systemic thinking. Systemic thinking Systemic thinking involves a structured approach to problem solving and is used in the context of brand leadership as a thinking technique, for gaining insight into complex situations and problems (Bartlett, 2001). Systemic leadership is a process of…show more content…
Brand leaders are involved in the management of their brand which involves planning, implementing and monitoring brand strategies that enhances the successful marketing of products or services (Priyadharsini, 2013). Management skills are a secondary function of brand leadership. A brand needs good leadership if it is to succeed, which is why the role of the brand leader is important. The brand leader spends time ensuring that strong relationships are built within the organization and that employees understand the brand purpose. Brand leaders are transformational in the sense that they motivate employees and define and communicate the future of the brand effectively. Brand leaders are responsible for the “brand vision and values which ensures the brand is sustainable, building a brand culture, growing productivity, ensuring management discipline, creativity and innovation of the brand.” (Grobler,…show more content…
Hence business leaders such as Allon Raiz, CEO of Raizcorp can ensure this survival through the business incubator (‘prosperator’) model which they offer. Raizcorp aims to find the best entrepreneurs in South Africa and give them the necessary skills needed to guide them to profitability and success. Business incubators such as Raizcorp, thus help businesses, to survive and grow through difficult and vulnerable stages of development by helping start-ups form solid foundations. The harsh realities of being an entrepreneur of a startup in its infancy stages is not shelter by Raizcorp as they hope to expose them to this. Through support and mentoring entrepreneurs are gain confidence to tackle these challenges with gained insight from the Raizcorp programme. It is clear that Allon Raiz is a noteworthy business leader who incorporated systemic thinking to build the Raizcorp brand. Raizcorp is a learning organisation which celebrates failure in doing so they learn and improve, supporting the notion of system thinking being about learning and adapting to
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