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Allon Raizcorp Systemic Thinking Model

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Introduction
This essay will argue that Allon Raiz, the Chief Executive Officer (CEO) of Raizcorp is a brand leader who incorporates a systemic approach to brand leadership. This essay will support that this brand leader is noteworthy and it will outline his contribution to building the Raizcorp brand. Systemic thinking will be defined and it will be shown that Allon Raiz uses a unique approach to brand leadership which is in line with the definition of systemic thinking. Systemic thinking
Systemic thinking involves a structured approach to problem solving and is used in the context of brand leadership as a thinking technique, for gaining insight into complex situations and problems (Bartlett, 2001). Systemic leadership is a process of …show more content…

Raizcorp is a significant organization and has supported over five hundred businesses (Raizcorp.com, 2015).

When interviewed on the 24th of March 2015, Nicholas Garden of Raizcorp’s Inspire Department, provided some insight into how Raizcorp was started. Allon was running a vehicle security business, and had contracted an advertising agency. The agency kept asking for early payment. Allon found out that the advertising agency was having problems, and would soon be closing down. Allon offered his help and he found a way to save the business and grow it. The advertising agency, as way of repaying Allon, gave him thirty percent of the business and welcomed him as a partner. Allon then moved to Johannesburg, where he did the same thing for another business. After two years of helping entrepreneurs, while still running his vehicle security business, he decided leave the vehicle security business. He sold his stake to his partners, and went into helping entrepreneurs full time and officially started Raizcorp. It is clear that Allon had discovered a systemic approach to solving problems that was applicable to many …show more content…

The company name contains his surname which is testament to how closely the company brand and his person brand are linked. Nicholas Garden confirms employees consider Allon to be a leader (Garden,2015 pers.comm. 24 March). In the public sphere, the Allon Raiz brand and the Raizcorp brand are inseparable and Raizcorp is built around his personal values. Allon uses his public exposure as a business and industry leader to promote the Raizcorp brand. Only recently has Raizcorp experienced a shift in the way the brand is exposed to the public. Raizcorp having grown over the years is becoming its own image, with Allon’s personal brand becoming less of a driving force.

Allon’s systemic approach to brand leadership is intrinsically linked to his own self awareness as an entrepreneur. Allon believes that success is not about the business plan, it is about the entrepreneur (Macmillan, 2010:1). Having been a business owner himself, Allon is able to draw on his personal experience to provide insight to his systemic

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