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Tobacco Industry In South Africa Essay

1867 Words8 Pages

According to the World Health Organisation (WHO) Tabaco kills up to half the people and around 7 million people die each year from smoking or being exposed to cigarette smoke (Anon., 2017). “Over the last few years, a new idea for improving public health has been slowly spreading across the world: a ban on selling cigarettes in packages with custom brand designs. Instead of selling branded tobacco, all cigarettes are sold in either plain packages or packages with grotesque pictures showing the health consequences of smoking”.
The Tobacco industry is one of the most highly legislated industries in the world with the industry facing regressions in volume both globally and in South Africa (Euromonitor International Country Tobacco Report, 2011). Tobacco manufacturers in South Africa could however, face even more stringent legislative changes in the form of the Australian legislation on plain packaging. …show more content…

Figure 1 of appendices displays the new packaging. Plain cigarette pack increased the attention paid to graphic warning labels and the overall perceptions of harm caused by cigarette smoking, and reduced the social appeal of cigarette smoking (J, 2017).
As evidence, McCool et al conducted 12 focus groups with 80 New Zealand youths ages 14–16. Youths perceived that regulations involving both plain packaging and strong, graphic health warnings would be the most effective approach to reduce the appeal of smoking among youths and increase perceptions that smoking is harmful.
“The German Tobacco Control Centre of the World Health Organization stresses the importance of combining strong images with written warnings on cigarette packs in order to motivate smokers to quit and to deter non-smokers from smoking by making the packaging less appealing (Bauld,

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