Taco Bell Executive Summary

Although Whataburger is loved in Texas it still competes against all other fast-food chains in the market and has a harder competition in out of state markets. Some of Whataburger’s biggest competitors are In-N-Out burger, Five Guys, McDonalds, Jack in the Box, and Chik-fil-A (“Whataburger Competitors”, n.d.). They do not compete only in financial revenue but also in areas where the public judges them like customer service, pricing, Product Quality, and Culture (“Whataburger Competitors”, n.d.). Among all these categories Whataburger continues to stay within the top five as shown in Figure 1.

Across the United States there are many fast food chains in just about every town, this would include the popular chicken fast food restaurant, Chic Fil A. In many places Chic Fil A is held to a high regard as a restaurant in the fast food industry. Its unrivaled service is considered the best among all restaurants in America; from the employee’s willingness to be polite as well as the fast service makes the chain an enjoyable place to visit for all. Along with its unmatched service, Chic Fil A has become popular at perfecting simple things such as chicken sandwiches, nuggets and other chicken based dishes as well as seasonal drinks and milkshakes. In an article written by Business Insider, there are several factors pointed out that help

Introduction Company Summary The franchisor is Chick-fil-A, Inc. Franchisees (referred to as Operators) will operate a franchised Chick-fil-A Restaurant business which is a quick-service restaurant specializing in a boneless breast of chicken sandwich. Chick-fil-A Restaurants are established in free-standing locations as well as in non-free-standing locations, including mall and in-line units, non-traditional locations, and locations which are drive through only. Mission Statement Chick-fil-A doesn’t have an official mission but express it through its purpose: “To glorify God by being a faithful steward of all that is entrusted to us.

It is no secret that Americans generally enjoy fast food and chicken. In fact, each year the average American eats approximately seventy-three and a half pounds of chicken (2011, June 19). So how well do two of the most successful chicken-based fast food restaurants compare in convenience, quality, and variety? A comparison must be made between Chick-fil-a and Zaxby’s to find out.

But, according to Burciaga, the Taco Bell is doing well. He notices that a large number of poor and low income people enjoying taco bell

Panera has done all of those as far as I can tell, I personally do not care much for the price or amount of food they offer but everything else is spot on (many people I know love Panera). Panera has many rivals, much more than normal; they compete from both ends of the spectrum which is probably why they are doing so well. Their market is so large they can handle the pressure from outside. Five Forces Model Factor Analysis Impact Rivals competitive Pressure • Buyer costs to switch brands are low • Competitors are numerous and equal in size and competitive strength

Thus, Wendy’s is comparable to Chipotle in terms of commitment to food quality and geographical presence. • Yum! Brands: It is the parent company of Taco Bell, which is a Mexican fast food chain that offers value meals at low prices. As 2016, there were 6,604 Taco Bell restaurants in operations, located primarily in the U.S (Yum!

Chipotle is in the fast casual industry where competition is extremely intense since there are so many different dining options. An industry like fast casual restaurants has a very high growth rate therefore there is not just one company that has the market cornered. What sets the restaurants apart is not cost but product differentiation; they position themselves in the market with their slogan of Food with Integrity. Since restaurants in the fast casual industry are priced fairly in the same range Chipotle uses different product features to set themselves apart from the others (parature.com). The first value driver in Chipotle’s differentiation strategy is the product quality; they utilize local farmers who are conscience of the environment.

Competition exists in most industries, and it is considerably fierce in the restaurant business. This is especially true for the focus of this paper, Panera Bread, and the specific restaurant market it operates within, “Fast Casual”. According to the balance, Fast Casual offers the ease and convenience of fast food but with a more inviting sit-down atmosphere. As evidenced by Panera’s explosive growth since its inception, their execution has helped define the Fast-Casual concept.

Taco and Burrito are both Mexican food, but they are different in ingredients and history. One difference between Taco and Burrito is the history of both foods. Taco are the ancient food which have been eaten since the beginning of American. In contrast, Burrito was invented by an merchant who deside to serve rice and bean without using the plate in 20th century, so Taco have origin older that Burrito. Another difference on Taco and Burrito is wrapping ingredient.

If you go to any Mexican restaurant it would be no surprise to find taquitos and tamales. But what is the difference between the two? Both are made with a variety of meats and have a corn casing, right? You would be correct, however, they might be more different then you think.

In Margaret Visser’s essay, “The Rituals of Fast Food”, she explains the reason why customers enjoy going to fast food restaurants and how it adapt to customer’s needs. Some examples of the most loyal fast-food customers are people seeking convenience, travelers, and people who are drug addicts. First, most loyal customers are people seeking convenience. The reason why fast food restaurants are convenient because longer hours of being open, the prices are good , etc. As Visser said in her essay, “Convenient, innocent simplicity is what the technology, the ruthless politics, and the elaborate organization serve to the customer” (131).

Abstract Chipotle Mexican Grill is a well-known company that deals with fast food and has made significant and distinctive progress compared to other companies in the fast food industry. The company not only prepares food in front of customers but also makes sure that food is made with integrity. The integrity is enhanced by finding, evaluating, and choosing the right ingredients, which are from animals, farmers, and the environment (chipotle.com). These are the principles that serve to direct and guide the organization and help position it as a leader in the industry.

In the articles: " 'How the Taco Conquered America ' and 'Holding on to heritage before it slips away, '" It is referred to a couple times that when dishes spread to America that they sometimes change. For instance, in the articles, it says that things are sometimes added to dishes, such as meat to Italian dishes or crispiness to tacos. These things can spawn from taboos, or just plain logic. Additionally, things from foreign countries were said to be too foreign and needed to be "more American." Spice being taken from Mexican food is a good example.

Introduction The restaurant industry in the United States had annual sales of $ 631.8 billion and employs 12.9 million people in 2012. Even in times of recession there is little evidence that this industry has seen a decline especially in its fast food and quick service segment. But with a depressed economy with no immediate upward trend in the near future, majority of the customers indicated that they would either curtail their spending on eating or best maintain its current level which is certainly going to affect the future of many restaurants in the industry. Chipotle is part of the fast casual segment of the U.S industry with over 1,600 restaurants.