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Tesco Strategic Planning Essay

909 Words4 Pages

Introduction
Tesco is a British multinational company (MNC), which has the head office in Hertfordshire, United Kingdom (UK). Tesco owed its foundation to Jack Cohen in 1919, an insignificant booth in East End of London which sold surplus groceries. At the present, Tesco is the owner of more than 6,700 outlets all over the world and offering service to tens of millions of persons every week (Tesco, 2013). It became the third biggest retailer all over the world with outlets presenting in 14 territories worldwide, with the inclusion of China, India, Malaysia, Korea, America, Ireland and Slovakia (Tesco, 2013). In its wide-ranging scope of products and services, Tesco offers fresh foods as well as groceries items, electronics, clothes, household items as well as financial services.
Factors contributing strategic planning
Tesco aims at expanding its business range and diversifying globally to pursue a solid and sustainable long-term development (Tesco Plc., 2013e). Correspondingly, below are its corporate vision and main strategic targets: growing the UK market, and becoming a booming global retailer in-store and online (Tesco Plc., 2013e). Tesco sets the development strategy of expanding and …show more content…

Therefore, it is advised that Tesco go on incorporating tactical localization as well as realize cultural sensitivity in every of its globalization plans. Both in the UK and its global markets, Tesco are advised to be more creative and active in terms of its marketing plans, for example, by enlarging the variety of its Club Card loyalty systems further than client’s shopping customs. Being an enlargement to localization tactic, Tesco is capable of enhancing its customer database as well as market sensitivity to offer clients greater tailoring with shopping encounter, since clients in GRM puts vitality on customer

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