Tactical Strategy In Kfc

In Chapter 3: Strategic Attack, Sun Zi stated five essentials to victory. One of it is “who can understand how to deploy large and small forces will win”. Which means that knowing how to use different tactics to face enemies according to the strength of both sides, you can win. The explanation of the original sentence is as follow: The ways to use forces is flexible. A skilled man must take different tactics according to the strength on hands. We must regard the number of troops in our hands, the number of troops in the hands of the enemy, and the correct analysis of the contrast between the forces, and take flexible tactics. In this way, we can be successful. One of the companies that applied this theory successfully is Kentucky Fried Chicken (KFC). Kentucky Fried Chicken (KFC) is a fast food restaurant chain that specialised in fried chicken. It is the world 's second largest restaurant chain (as measured by sales) after McDonald 's, with nearly 20,000 locations worldwide in 123 countries and areas. The most remarkable point in which this theory is applied is the expanding of KFC’s business in china. KFC was a novelty, a taste of America. In 1987, when the first KFC in China opened in Tiananmen Square, Western fast-food eating place were unknown in China. It was a place where people with spending money could go for an unusual

The strategy that used by KFC is training employee in service. It was one of the first companies to endorse excellent customer service when KFC opened in Beijing. This concept was not familiar in China after years of communism. But despite a large quantity of willing labours, staffing is a continuing stumbling block. In fact, it is the restrictive factor in the company’s expansion. KFC China prides itself on being a “learning organization.” Crews of new employees work shoulder to shoulder with skilled ones in established outlets; once qualified, they move to a new