“Anything is possible when your man smells like Old Spice and not like a lady”. This is the slogan Old Spice strives to convey to their target audience. In today’s society, companies have become smarter with their advertisements. The marketing world has figured out how to make use of a multitude of rhetorical strategies and skills that effectively persuade their audience to purchase the product being advertised. Old Spice, a men’s beauty product, is notorious for producing commercial advertisements that are comedic in nature and that appeal to the emotions and desires of their audience.
They want to show customers that theses shoes will protect you just as good as the iron man suit to protect's tony stark. Also to make customers know that the shoes are as durable as the suit which can take damages from very powerful weapons. Ambiguity The advertisement says that these shoes make you a man, but that sounds like it's trying to be subjective because what about those people who can't afford those shoes. The ad is also trying to say that when you purchase these shoes it shows what kind of man you are, a man similar to that of tony stark. Another reason is it is trying to show that the shoes are strong and powerful and help save the but in an environmental way.
The rhetorical imagery used to portray a man's body is spread throughout the fitness industry and health advertisements. These images are on the cover of well-known magazines, online websites and through television commercials. Fitness magazines and advertisements are distributed worldwide targeting men, ages 18-30. Fitness magazines give a visual rhetoric as a method of persuading beauty, body image, and the pursuit of “flawlessness”. The company’s focus on young adults due to their belief that their consumers have the money to buy products to obtain the body they want or the body portrayed on the cover of the magazine.
Are You Manly? Do you want to be? Well Old Spice thinks with their products they can turn you into that man you want to be or at least smell like it. When it comes to ads about men most of the time they are aimed at being manly or strong. With Old Spice ads that hold true with almost every advertisement of theirs such as the one posted below.
Male Extra Enhancement Pills - How it Works? A brand new formula called MaleExtra, which are pills to increase sexually active in men. This improved male enhancement claims to have many benefits for us men to gain, which makes it's a unique product to carry the main primary component called Pomegranate. Lets find out how this formula works since I have stumble across many websites all over the internet to have this item, plus I want to see if these MaleExtra pills are really effective as how they promote!? Yes, scroll down and keep reading!
However, the advertisement also targets the social group of men being represented as dominant, powerful and in control in order to sell clothes and the idea of confidence through wearing Dolce and Gabbana clothes. This advertisement includes four men and one woman who are all wearing Dolce and Gabbana clothes. Two of the men are shirtless with oiled bodies, showing off their muscular body type, which is considered to be the ideal male body type. This causes the men viewing the advertisement wanting to be like them. Beauty standards are just as important in the male society as the female society, just that it is more emphasized in the female society.
Meanwhile, our second main protagonist, is Benjamin Berry. He’s an advertising executive who wants to broaden his advertising abilities to not only include sports but jewellery as well. When he hears about a possible scoop that his rivals, Judy Spears and Judy Green may get. He hastens to meet up with Phillip Warren, his boss. They meet in a bar, with Spears and Green most plausible candidates.
My Dad is a Liar Marketers have the job of creating new and interesting ways to compel and sway the public to a certain product, or train of thought. One of the most practical ways to do this is through advertising. Marketers can hit a plethora of appeals through music, images, and background to create whatever effect they want to achieve. Commercials and other advertisements can be taken in many different ways, but will always have a central goal and point trying to be made all the way across it’s audience. The marketing team for MetLife did exactly that through symbolism, irony, tone change and pathos.
The media subliminally convinces us through ads, lyrics and commercials by appealing too our senses and emotions. Looking at an ad or viewing a commercial or music video we don’t stop to think of the hidden implications. When viewing an image, still or moving, we comment on who the actor is and their attire and listen to lyrics for pure enjoyment. The marketing team responsible for ads, lyrics and commercials deliberately use specific colors, celebrities, poses/postures and products to manipulate the target audience into thinking what we see and hear are what we need. Every aspect of images, still or moving, that comes into our view on a daily basis has been thought out thoroughly by the marketing team, they take into consideration every frame
We see that throughout this article Sean Combs provides points that support the fact that he is persuading the audience. He is showing off this extravagant lifestyle like gold Champaign bottles and fancy cars, while also promoting his recently released album. You can also look at the last sentence of the article to determine if he is trying to persuade you. "I 'm not going to let you sit in these silky seats and think that that 's regular. It 's not regular.” this is similar to sale pitch to persuade the readers according to McManus (McManus 9).
First, ethos, pathos, and logos are different ways used to convince the audience or the consumer. In this ad, the company Gatorade use the method ethos, which is using a professional or celebrity. Gatorade used Mike Jordan, the most known athletes in the world. The reason why companies choose famous people as celebrity or athletes to appear on their ads is, because famous people have fans, when their fans watch their favorite person promoting for product, some of the fans, if it not most of them, will be willing to give it a try. When Mike Jordan announced that the flavor Citrus Cooler is his favorite flavor, the sales scored high numbers, and it brought good broft, furthermore, the flavor Citrus Cooler made it to the top ten best Gatorade
The logos appeal would be how they give the name brand of Rolex. In the adverstisemnt the little blurb about David, it states facts about him, which shows how he has been successful. So that could be taken into a logos appeal too. Pathos, is the main appeal that this advertisement shows.One way is that Rolex is using that David Beckham is well known athlete so it helps the purchases of these watches.Also, with all of his achievements it could lead people to think that since he bought a Rolex watch that they should too, becuase maybe