Take A Break Swot Analysis

1.0 INTRODUCTION

A casual dining restaurant is a restaurant that serves reasonably priced food in a casual environment. Casual dining includes a business sector portion between fast food establishments and fine dining restaurants. In Italy, such casual restaurants are regularly called "trattoria", and are typically independently owned and operated.

Take A Break is a casual restaurant that we have created for our assignment. This restaurant is independently owned by one of us - Cyndy Tay. She is reopening her family business which has failed before in the previous generation . She is funded by her family and the restaurant operation is supported by her family .

For the location of Take A Break, it is locate at Plaza 333, Penampang. At Plaza

SWOT stand for Strengths, Weaknesses, Opportunities and Threats. It is divided into 2 sections which are internal factors and external factors. Strengths and Weaknesses are classified as internal factors that can be control by the management to improve or change. For example, restaurant can improve of the food quality or services provided by the staff; Opportunities and Threats are classified as external factors that cannot be control by the management. For example, restaurant cannot control the competitors open their restaurant around “Take A Break” and impossible to force them close their

The weaknesses of the restaurant is most of the food is highly calories and unhealthy. Recently, people are concern about healthy lifestyle. They do not like to eat oily and high calories food.

On top of that, for the opportunities, restaurant should include some healthy food as a second choice for the customers who are concern about healthy lifestyle. Besides that, the restaurant have run some special events such as, Father’s Day, Mother’s Day, Valentine’s Day and more to attract more customers.

Lastly for the threats, because it is a new restaurant, the risk of gaining profit is difficult for the coming 3 years. If thing does not go well, the restaurant will face bad debt or cash-flow problem. Besides that, people will get bored of eating the same type of food in the same restaurant. There will be lots of shop that will open in Plaza 333, so there is a risk of getting more intense