Taking A Look At Megan Duckett

Sew What started as a tiny kitchen and garage operation by a lady named Megan Duckett. She was the brains behind the operation. Her hard work and the quality of her work set the foundation while information technology grew the business to a four million per year enterprise. Megan’s business was primarily local until it was advertised on the web. Since then business continued to soar. Sales went from a 45% increase to a 65% increase within a year. Of course this was not without a lot of hard work and dedication. Duckett relies on information technology to provide outstanding customer satisfaction, meaning there can be no flaws in the system. The business uses quick books with Wholesale Edition Software and Microsoft Windows Server operating

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Most small businesses do not want to invest in advertising and web consultants. What they don’t realize is they end up spending more in transaction cost by doing things manually with little to know customer gain. Setting up a web site is just one way information technologies can help. This will draw customers to the business, expanding beyond their community. For example Sew What’s business was almost all local. Now it is worldwide with a 45% increase in business from previous years. Secondly if they have software to track inventory and shipments for customers they will not need someone to manually count them or use a third party tracking tool. This is another way Sew What boosted sales, by tracking information digitley (O’Brian & Marakas).There are five stages of development for small businesses that must succeed before profit is truly made. “There is the existence stage, survival stage, success stage, take-off stage, and resource maturity stage” (Wasdani & Vijaygopal, 2015, p.1). If a small business invest in areas that will increase their growth the fastest, they will likely succeed. This is, if they have proper management. Once materials are ready, starting with an advertisement site like Facebook or other social media sites will help business grow at a steady pace without costing the company much money. Once a solid