Taking A Look At TD Canada Trust

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TD Canada Trust Bank is the personal, small business and commercial banking operation of the Toronto-Dominion Bank in Canada (Corporate Information, 2016). With more than 80,000 employees and multiple offices around the world, TD Canada Trust is one of the leading banks in Canada (Annual Report, 2015). Headquartered in Toronto, TD Canada offers a full range of financial products and services to more than 24 million customers worldwide through three key business lines: Canadian Retail, U.S. Retail and Wholesale Banking (About TD, 2016). As of 2016, TD Bank has more than 1.2 trillion in assets and ranks among the world’s leading online financial services firms, with approximately 10.4 million active online and mobile customers (Annual Report, 2015). In May of 2015 TD was selected as one of the world’s 25 largest banks, taking 19th place. The list is based on a composite score of revenues, profits, assets and market value (Chen, 2015). In addition to personal, small business and commercial banking, TD Canada Trust offers Insurance, Investing, Auto Financing, Asset Management and Wholesale Banking services to a wide range of businesses and individuals (About TD, 2016). TD Canada Trust is Canadians’ choice for Banking – 40% of Canadians have a TD bank …show more content…

“Bank Human 3.0” ad campaign demonstrates TD Bank’s commitment to connecting seamlessly over multiple channels. TD is actively engaging with current and future customers on major social media sites such as Facebook, Twitter and YouTube (Media Room, 2016). TD as a brand, from a vision standpoint, is really focused on being ‘better’ – not the best. “When you are the best, you settle. When you are better, everyday, you are trying to do more.” - says Chris Stamper, SVP Corporate Marketing (Haynes,

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