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Tang's Family Farm Case Study

2591 Words11 Pages

Corporate Identity is very important to the Tang’s Family Farm because it related to the buildings, décor, logo, name, slogan, stationery, uniforms, and is unaffected by its financialperformance. Corporate identity will affect the customer behavior to Tang’s Family Farm. The mission of Tang’s Family Farm is to carry out environmental protection and provide the education environment to the students and Malaysian regard of the livestock and farm life experiences with the eco-friendly environment. Therefore brand equity is very important to the farm because it help the farm to realize from a product with a recognizable name as compared to its generic equivalent. Brand equity will affect customers willing to repeat their purchase and pay a higher price for the brand because of their loyalty to Tang’s Family Farm. Keywords: Corporate Identity, Customer Behavior, Brand Enquiry 1.0 Introduction The main purpose of doing this …show more content…

1.1 Background Tang’s Family Farm is an organic farm which is also called TYC Goat and Livestock Farm. The animals and products in Tang’s Family Farm majority are goats. The farm promotes the awareness on loving, caring and protecting the environment by providing opportunities for others to visit their farm which uses environment-friendly methods of rearing animals and planting crops.The owner of the farm is Tang Zuo Long. The farm is built on 2003 which located at 28 mile, Oya Road, Sibu, Sarawak. In 2003, Tang Zuo Long fall in love with the sheep, take it as an amateur interest in decompression. As everyone knows, the number of grazing sheep from the original hundreds of head, breeding production to nearly 1000, with the park to the low market price of lamb competition, Tang Zuo Long therefore no longer be an easy thing to feel the sheep to the whole flock food, shelter, care and other spending plans. This is not a small sum of costs, and increasing month by month. At this time, the sheep suddenly becomes a

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