Tapal's Green Tea Essay

Assignment

GROUP MEMBERS

MUHAMMAD SHAHNAWAZ #28777

MUHAMMAD USMAN # 28782

NAEEM SHAUKAT # 28792 MOHSIN SHEIKH #

Definition of Consumer Behavior

Consumer Behavior is the set of actions, or the study about individuals, groups and impact of these process on consumer and society. It can also be termed as the study that talks about, focuses on consumer movement, and if talk about or look into the history on consumer behavior study it emphasis on “why people buy”. Organization do marketing to attract consumer toward their product and consumer behavior should the primary center of it in every phase.

Activities of Consumer Behavior

An activity refers to Obtaining, Consuming and Disposing.

Tapal is continuously working on improvement and product development, Tapal Green tea is based on product concept as well as marketing concept too. Because as we know that Tapal’s Green Tea is a product which is based on consumer’s needs and demands which means that they are also working on marketing concept which is, what customer demands and what they needed, fulfill the needs and demands of customer and give maximum value to them.

MARKETING MIX STRATEGIES

 PRODUCT In this, changing environment where everything is very rapidly and people are getting health mindful researchers have found that green tea is very much important for healthy living. Now it becomes the popular drink in good reasons. It helps and minimizes many risk related health like it reduce the risk of heart attack, protect against cancer, strengthen bones and prevent against tooth plaque and decay. Watching this much changing environment and people needs Tapal the first who introduce green

Later the company introduces two more flavors under its umbrella “Shades of Green”. These more units to tapal green tea group were also successful and consumer accepted then solidly and tapal gain the favorite aromatic hot blends for the perceptive health aware consumer and recently company has introduced one new flavor, which mint flavor. In its process, tapal green tea undergoes least oxidation throughout processing and taken out from the tree leaves that r not before individual dried up. It has many benefits related to health as antioxidants current in it wipe out free radicals that break cells in the body and controls the glucose height. It also keeps the cholesterol and blood-insulin levels in control, which burns the human fat. Its keeps health good and it has no side effects. Besides these, the unrevealed mixture green tea of tapal is full of catechin polyphenols, mainly epigallocatechin gallate (EGCG). EGCG is an influential opposed to-oxidant: as well occupying the development of virus cells, it ends cancer developing cell without hurting strong tissue. The company sells the product in the new innovative form, which in dry leaves, which is an innovative type of the product form, and secondly it packs it in tea bags, so that every time the customer use the product they get the same value and