Target Audience Essay

CHAPTER I

INTRODUCTION

A. Background of the Study

Baguio city is famous for its pine trees and cool weather making it the so-called “Summer Capital of the Philippines”. Unfortunately, the current situation of the air quality in the city concerns me. It is very evident at the road near at the University of the Philippines Baguio’s Main Library. The daily routine of crossing the road in order to go to school is a struggle not only because of the fast vehicles that pass along the road but also because of the black and dusty smoke which they emit. The result is seen in the walls of the campus which covered by thick and dark ashes.

Last Semester in my Art Seminar II class, I was given the chance to collaborate with a Sir Madison Munar, a Biology Instructor. Like me,

Target Audience

a. Primary Audience

The primary audience will be the students of the University of the Philippines

b. Secondary Audience The secondary audience will be the people outside the university

3. Output

E. Media/Communication Plan

• Exhibit

To first set an exhibit at the University of the Philippines Baguio to showcase the thesis works of the graduating students of Fine Arts to the University’s residents and community.

• Social Media

To promote the show through dissemination of posters in Baguio and announcing the said event in the social networking sites such as Facebook and Twitter to reach the people outside the city.

• Public Art in Malls and other Tourist Spots in Baguio

To exhibit outside the campus in order to reach a greater number and various kind of audience who are usually found in malls and public places.

F. Schedules and Deadlines

January - Gathering of moss

-Construction of Armatures

February -Construction of Armatures

-Assembling of Materials

March -Finishing of sculptures

-Installation and Exposure of the Sculptures

April -Findings of installation art and moss accumulations

May -Finalization

REFERENCE LIST

APPENDIX A