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Target Corporation Organizational Changes

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Target Corporation, founded by George Draper Dayton, opened its first doors in 1902 in Minneapolis as Dayton Dry Goods Company. Dayton’s ethics and belief in “the higher ground of stewardship” is what molded his organization (Target through the years). Dependable merchandise, generosity and honorable business practice defined Dayton Dry Goods Company. Throughout the years, this company went through different leaders that have adopted changes to bring this company to success. Due to new technology and online purchasing, the way in which Target does business has changed dramatically. Consumers have changed their preferences on buying. Sitting on our couch and buying online while we watch our favorite T.V. show, is easier and cheaper than having …show more content…

Why are these changes necessary for Target to grow and succeed? Well, the answer is very simple. There has been a radical and drastic change in the demands of consumers, competitors, and the market. In addition to those changes there is many other online competitors such as Amazon, Walmart, Best Buy, JC Penney, Victoria Secret, and many others that are doing everything they need to be the best in online sales. The changes other competitors are doing is demanding Target leaders to make changes and necessary adjustments on their online sales. One of the major problems Target has had is dealing with inventory. Target uses specific companies to meet online orders. When a company places an order online, employees from a specific store, closer to the address where it needs to be shipped, fulfills that order using inventory from that store. By doing so, shelves from that specific store are emptied causing sales to slow down due to the lack of products. Target understands that changes need to be made to correct its inventory woes and plan to keep on growing in its e-commerce business (Meola, …show more content…

Due to this change, organizations like Target are being forced to change, but Target has been criticized for taking too long to implement changes. During a meeting held, CEO Brian Cornell mentioned that target spends too much money keeping a big bureaucracy. As mentioned in the article, what at one time was considered a positive innovation to the company is now causing negative effects and changes need to be made. This article mentions that Target spends too much time and money trying to make the workplace fun, fast, and friendly (Schafer: Target's challenge is to reinvent workplace culture,

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