Target Corporation Strengths And Weaknesses

337 Words2 Pages
Target Corporation has many different strengths compared to its competitors. Target is the second biggest concession retailer in the United States. Target has a great reputation and strong brand that they spent time and money creating and still try to enhance through their current and future business decisions. About 97% customers are able to recognize Target with its bullseye logo. Target has the ability to create great relationships with customers, and Target has strong and unique marketing tactics. Also, the company provides higher quality and innovative products than its competitors. Although Target Corporation has many strengths, it also has weaknesses it needs to address. First, Target does not have a clear vision statement, which means
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