Target Corporation's Sustainable Competitive Advantage

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Sustainable competitive advantages: It is not very challenging to have a competitive advantage. However, to have a sustainable competitive advantage requires more attributes of the products or to the store’s marketing strategy. Target Corporation has some sustainable competitive advantages that it uses for maintaining its position as the second largest discount store in the United States. One of the Target Corporation’s sustainable competitive advantage is the retail store’s relatively low-priced electronic products as compared to that of its competitors such as the Apple Inc. In fact, Target Corp. has a net profit margin of 3.70% as compared to the Apple Inc. that has a net profit margin of 19.24% (YCharts, 2016). So, as long as Target Corporation

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