Target Customer Analysis Essay

Target is one of the most popular shopping locations for women between the ages of 18-44 and has become a booming corporation, making approximately 83.3 billion dollars a year. People can not get enough of the brightly lit and colorful store, where the aisles are spread out, and organized to a tee. Target is known for their endless and unique selling of a variety of foods, household goods, clothes, electronics, and much more. Most people would say that Target has become the multi-billion dollar business today because there's nothing that can’t be found or give a boost to someone's day like a trip to their local Target store. The aesthetic environment of the store, the infamous Dollar Section, its partnership with Starbucks, easy access to groceries, friendly and helpful employees, and overall a one stop shopping experience all contribute to the appeal of Target to women across the country.
On January 31, trekking through the snow on the abnormally bright drive to Target, I fully expected the store to be hectic and overflowing with highschoolers and middle aged mothers. When I first walked into the store at 4:17 in the afternoon, I noticed the numerous aisles, like an arrangement of cornrows in a cornfield. As I took in the multitude of

The self checkout worker with a red Target shirt and khaki pants asked a woman “May I assist you with that item?” She then patiently helped the customer. Satisfied with the help the customer received they replied jokingly with “Thank you, I thought I was doomed.” . At this moment I could sense that it was more than just a job to the worker. Glancing around all the other checkout lines I notice the same recurring theme to all the workers. The way they laughed and smiled with their fellow employees and clientele gave me the impression that Target workers value their job at