Target Market Analysis

Chapter 2

Market Potential

All About Maong’s revenue will come from the denim shorts and the patches that we will be selling. Thedenim shorts’ price would be php750 per piece and the patches would be php 70 per piece.

Since we are a startup business, and for us to be known by the people, we will be introducing our clothing line through handling flyers to people, advertise in newspapers, TV and radio stations. Of course we will also be doing word of mouth marketing. We will also provide promos for them to enjoy buying from us. For us to continue the growth of our business we will keep in touch with the trend of fashion in our country but as much as possible we will try to make our own trend and for it to be in demand by the ladies.

Market Synopsis

Since women are more plenty that men, we would benefit from that because we are only aiming women for our business. There are 52.5% of females and 47.5% of males with the voting age population in Quezon City. When it comes to fashion, women are more meticulous than men. Women even tend to spend a lot more than men while they are still living . When you go inside the mall the most gender you will be seeing are women.

The first possible market are the teenagers. Teenagers nowadays tend to be conscious on how they dress up when they go out of their houses. Some ladies tend to read fashion magazines for new updates about the new trends this season rather than reading novels or text books. Women are more interested when it comes to fashion than men. One of the main reason is that, women have wider choices of clothes. Another is that women uses fashion to attract their opposite sex. Teenagers doesn’t want to go to tailors for having new clothes rather they go to shopping malls to buy ready- to-wear clothes. It also takes a lot of their time if they go to the tailor. Since teenagers in the Philippines is not like the teenagers in America, that they earn their own money, they prefer buying low cost clothes because they use their saved money or their parent’s

This group includes carrying a particular line of products such as clothing, leather and footwear, medical goods, souvenirs, watches, cleaning materials, pets, flowers, weapons and others. This group also includes goods that are used.

Retail Sale of Other Goods in Specialized Stores Service Industry Establishments, Income, Expenses and Profits (2010-2020)

Based on the historical data of retail sale of other goods in specialized store, from 2010 to 2012, the total income, total expense and total profit increases as the years move. The total income in 2010 is 260.34 million and it increased to 358.44 million or 38% in the year 2011. When 2012 came, it increases 27% or 456.53 million. The total expense is 253.03 million in 2010 and in 2011 it increased to 346.99 or 37%. In 2012 the total expense increased with 27% and became 440.94 million. For total profit, 7.31 million in 2010, 11.45 million in 2011 and 15.99 million in 2012. From 2010’s data to 2012’s data it increased 129%. This means that whenever the total income and total expense rises, the total profit rises too. The amount of total expenses are lower than the amount in total income. This signifies profit gain in the industry of retail sale of other goods