Target Market In Maginhawa

Chapter 5 Market Analysis

Market Research: Survey

Target Customer Profile

Market and Target Market:

Our Target Market are the People in nearby Barangays in Sikatuna Village, Maginhawa. They are the people ages 16-25 years old, students and young professionals, and go to “food trips”.

Survey

We conducted a survey last April 24, 2016 to know if our target market goes to Maginhawa and what is their behavior when it comes to eating. We used Google forms as our survey medium and shared it with our primary target market, people who are residing within the area of Quezon City, and our secondary target market, which are people who have been in Maginhawa. We started the survey by going to the barangays surrounding our location. With the use of tablet

This is still inclined with our description of our target.

ALLOWANCE PER DAY (PHP)

There are no answer with allowance of 50-100 PHP, 2.7% have an allowance of 101-150 PHP, 14.4% have an allowance of 151-200 PHP, 19.6% have an allowance of 201-250 PHP, 15.4% have an allowance of 251-300 PHP, 5.5% have an allowance of 301-350 PHP,

3.5% have an allowance of 351-400 PHP, 2.7% have an allowance of 401-450PHP, 3.5% have an allowance of 451-500 PHP, and 32.5% have an allowance more than 500PHP. This shows that our target market have a good amount of money.

WHAT KIND OF FOOD COMES TO YOUR MIND WHEN YOU THINK OF GOING ON A FOOD TRIP

49% or 185 out of 377 answered they think of street food when asked what they usually eat when going on a food trip, 13% or 50 out of 377 answered Burger and Fries, 24% or 90 out of 377 answered Burger and Fried, and 14% or 52 out of 377 answered Rice Meals. We are going to change this mindset and to higher the number of people who think about rice meals when going on a food trip.

ARE YOU WILLING TO BUY (picture of

ARE YOU WILLING TO BUY (picture of product)

98% said yes and 2% said no. When asked why they did not like our product they answered it looks greasy, messy and unappetizing. The comments will help us to make the appearance of our product appetizing.

HOW MUCH ARE YOU WILLING TO PAY FOR IT .8% answered 0-50 PHP, 4.6% answered 50-60 PHP, 20.3% answered 60-70 PHP, 21.3% answered 70-80 PHP, 45.1% answered 80-90 PHP, 37.8% answered 90-100 PHP, and no one answered with other

HOW OFTEN THEY EAT OUT. People who eat out once a week are 12%, twice a week 14%, thrice a week 18%, four times a week 16%, five times a week 17%, every weekend 4%, and every day of the week 19%. People tend to eat out more on weekdays than weekends.

HOW MUCH DO THEY SPEND IN A MEAL

49% spend php50-150 in a meal, 33% spend php151-250 in a meal, 12% spend php251-350 in a meal and 6% spend php351-450 in a meal.

DO THEY PREFER DINE IN OR TAKE OUT 69.5% said yes and 30.5% said no. This will help us in designing our packaging in order to meet the wants of our target