Target Market In The Hotel Industry

CRM may be especially important to the hotel industry where most companies offer just about the core products and services. Regardless of being differentiated by their star rating, most hotels tend to offer pretty much the same core products and services: accommodation encompassed by a scope of food and beverage services (Choi et al., 2001). To acquire loyalty and to exceed other competitors, hotel providers must have the capacity to get abnormal amounts of customer satisfaction for the service supplied (Dominici et al., 2010).CRM usage and utilization of the instrument allows building a sustainable competitive advantage in a varying environment (Jones et al., 2004). The Ritz‐Carlton Hotel Company L.L.C. is the guardian company of the Ritz‐Carlton

convention attendees, revenue is also generated by conventioneers utilizing other hotel services like restaurants and drugstores. Additional revenue for the various hotel services is also created by spouses that often accompanying convention delegates (Weber, 2001). Also, Hu (1994) proved that meeting guests tend to spend more on food and beverages and meeting space rental than do other guests. Finally, conventions and meetings are excellent prospects for repeat business (Weber, 2001). The repeated use of a hotel chain for an event can depend on the satisfaction of convention attendees.

The hospitality industry is composed of company which focus on customer satisfaction namely, restaurants, retail or accommodation. One particular sector of the hospitality industry is the hotel sector. A hotel is an establishment that provides meals, accommodation and a myriad of services to tourists and travellers such as excursions, spa therapy, business and wedding events. The hotel sector relies wholly on customer satisfaction, disposable income and leisure time. Many other businesses in the hospitality industry are linked with hotels such as, airlines, cruise ships and restaurants.

People still have a thought that hospitality industry is limited to hotels and food only. Tourism and hospitality are an exotic combination, many type of transportation services are an integral part of the industry which are used by the customers. Airlines, cruise ships are a part of this industry. People are allowed to travel from any corner of the world with luxury services and

Reservation tool must converse with them, convey online and intelligently by means of email and messaging as well as adjust to the cell phones, recall the guests past stays, consequently taking into account known inclinations, provide advices, useful information about restaurants and entertainment in the neighborhood. Check-in/outs are not the exceptions. Hotels should provide the ability to personalize registration, offer free upgrade online if the guests are staying repeatedly in the hotel or chain. The centralized hotel systems are the key success factor to win loyalty of Generation Y as well as the involvement of hospitality business in sustainability, proving to customers that the powers are used reasonably and are aimed at saving the

The guest’s requirements can vary widely so the hotel must have flexible operation system to provide many types of facilities. For example, Four Seasons Hotel provides variety of facilities such as swimming pool, fitness facilities, children’s amenities, executive club, non-smoking floor, internet access and so on. Some guests might having family trips and some might having business or company’s trips. The different types of guest can find out the ideal types of room that suits them the most according to the variety of facilities provided. The hotel can deal with service variability by increasing the communication with guest.

Overview Hospitality means kindness to everyone, and make an environment of home away from home. It is the pure relation between the guest and host. The field work include the management of hotels, restaurants & other tourist attractions comprising of the hospitality industry facets of hospitality management includes – TOURISM MANAGEMENT, HOTEL MANAGEMENT, EVENT MANAGEMENT, RESORT MANAGEMENT, etc.. Introduction Evolved to be the fastest growing sector, today. It is a multi-billion dollar enterprise. Provide a huge network of business also increases employability.

The results from the program can also be business analysis, strategy planning and corporate training. Companies finally can train out talents, create loyal customers and increase company's revenues. That is the reason why hotel use mystery customers program to be an action plan.  Steps of Hospitality The other action plan is ‘Steps of Hospitality’ in different department. It is a working steps to provide more superb quality to guest in three departments which is Front office, Food and Beverage and Housekeeping Department.

Moreover, the hospitality industry is not concerned by only one sector of activity of a business but is concerned by, nearly, all the businesses which are focused on customer expectations and answering the need of the customer. Whereas, this industry has a huge target audience thanks to the wideness the hospitality industry. However, it could be suffering of a lower purchasing power of customer. That means that kind of hospitality is including costly hotels, so, most of the time the customers have to spare money to access to this universe. And, if the purchase power slump the middle-class customers could not spend their money in this industry only wealthiest could do

Popular hotel chains include, but are not limited to, Motel 6, Hampton Inns, Super 8, and Holiday Inn; each having their own online websites. Additionally, specialty resorts that are situated in popular summer vacation spots like Florida or California also allow you to book