Target's Ethical Dilemmas

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Show-rooming has become a significant issue for Target, its internal stakeholders, and the predominance of its external stakeholders. Subsequently, Target requested suppliers manufacture products that are exclusive to Target and/or partner with Target to price match competitors, in order to aid Target in remaining competitive (Kinicki, 2013). After learning of Target’s request of its vendors, some have expressed concerns regarding the ethical dilemma created by Target. After examining the facts in the article, considering the symbiotic relationship between Target and its suppliers, and referencing the Utilitarian Approach to resolving ethical dilemmas, I believe Target’s requests of its suppliers are ethical (Kinicki, 2013). Retailers in various

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