Target Porter's Five Forces Analysis

Target Corporation has many different strengths compared to its competitors. Target is the second biggest concession retailer in the United States. Target has a great reputation and strong brand that they spent time and money creating and still try to enhance through their current and future business decisions. About 97% customers are able to recognize Target with its bullseye logo. Target has the ability to create great relationships with customers, and Target has strong and unique marketing tactics.

Target Corporation is the second largest discount store retailer in the United States following Walmart. Target provides high-quality, trendy merchandise at logical prices. As of today, Target has more than 1800 retail stores and 38 distribution centers in the United States. The first official store was opened in 1962 in Roseville Minnesota and have thrived every since. I will be analyzing Target’s financial statements and communicating the results to our decision makers (Target 2017).

Although the Loblaw has majority market share holds, the company faces intense competition from many types of grocers such as Sobeys Inc., Metro Inc., Walmart; and many types of non-traditional competitors, such as drug stores, warehouse clubs and specialty stores (organics & ethnics). High rivalry intensity makes an industry more competitive and potentially decrease profit margins. Entry Barriers: As there are fierce rivalry between competitors, the barriers to entry in the Canadian grocery market is high. The large food retailers account for the majority of the market revenue in Canada. Thus, smaller interdependent retailers can’t really compete with such-alike Loblaw or Sobeys or Walmart.

Target 's simple slogan “Expect More. Pay Less.” has helped the store deliver great convenience to their consumers by offering them large savings and a personalized shopping experience. It is truly the one-stop shop, as it is the place where you can buy everything you need in a comfortable shopping environment.

Target also invests chairs and tables for customers who want to have meals or drinks in food location which is comfortable for customers. In addition, Target invests computers to help customers who want to print or design their picture and document. Moreover, Target also has modern machines and software technology which support customers create and edit by the effective way in their work. Additionally, Target always has staffs who are willing to give customers a hand to design or fix their work. Clothes are displayed in Target is high quality with special design, so it is easy to attract the customers.

Since Target Corporation is accessible in different places around the world, changes in rules and regulations of different countries it operates might impact on Target’s performance. It may also cause additional costs and expenses. this is associated especially to health, security and business laws. On social environment, Target annually do volunteering. They have a Target Books for School Award which allows them to give away $500 worth of books to local

In order to analyse what extent Tesco U.K’s performance is attributa-ble towards industry characteristics, Porter’s five forces are broken up into competition, potential of new entrants, power of suppliers, power of customers and the threat of sub-stitute products. Below is an image of Porters 5-forces in relation to the U.K supermarket industry. 1. Rivalry amongst competitors The intensive rivalry in the U.K’s grocery sector is remarkably high.

During the past decade, Wal-Mart, Kmart and Target three retail giants generate a combined sale of $123 billion (External Analysis Wal-Mart 2015). The success of the retail industry contributes largely to the advancements of science and technology and reduced costs. In the future, the success of Wal-Mart still relies on consumers’ concerns for value shopping and saving money. The company should pay close attention to the needs of customers and provide high-value and low-price products for consumers. Industry environment analysis includes five aspects: threat of new entrants, power of suppliers, inter-firm rivalry, power of buyers and threat of substitutes.

For the business-level, Trader Joe’s adopted a differentiation focus strategy. According to our textbook with this strategy, Trader Joe’s seeks to differentiate in its target market. They rely on providing better service than broad-based competitors. Specifically, they focus on the special needs of the buyer in other segments (Dess, Page 159). Joe’s differentiates its self from other grocers by providing a unique shopping experience fortified with their private label goods and great service from their crew members.

• Rivals face high exit barriers Very High Potential Entrant Pressure • High entry barriers • Strong product differentiation • Menus change constantly with

Bargaining Power of Buyers The level of bargaining power of buyers is moderate because one of the reason is Coles does not have much competitors to compete with. Their Consumers can switch brand easily because they are very sensitive to price and will compare and choose the cheapest alternative. However, the Federal Government and ACCC has set a restriction to lower down the competition barriers to allow new competitors to enter the market which will widen consumers choice and lead to increase of bargaining power of buyer level to high. Threat of Substitutes The level of threat of substitutes is high, this means that Coles has a lot of indirect competitors such as farmers’ markets, specialist grocery stores and convenience stores. These indirect competitors posed a serious threat to Coles.

Costco is high aggressiveness retail firms due it sells

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Q.3: By focusing on the “Pay less” part of its slogan, has Target pursued the best strategy? Why or why

1. Primary Target-Market — main consuming group/Secondary Target-Market —additional sales potential Amazon’s target customers are people who have access to the internet and have financial paying tools such as credit card, debit card, paypal etc. futher, the firm’s clients do not stay within the united states only. Amazon has reached its hand to online customers in other continents. Further the company’s prime program seems to appeal more to older shoppers than the younger ones since data shows that individuals whose age 40 or more are more loyal to the service than people whose age is less than 40.