Tata Chemical Case Study

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MAJOR PLAYERS
1. Tata Chemicals
Corporate Office – Mumbai, Maharashtra
Establishment – 1939
Business – Chemical – Industry, Agriculture
Website – www.tatachemicals.com Tata Chemicals is a leading chemical company in India having presence in almost all parts of the world. The company is a subsidiary of Tata group. It is the 2nd largest soda Ash producer in the world. Tata chemicals manufacture various types of chemicals for human, industries and agriculture needs such as Salt, Pesticides, fertilizers etc.
2. UPL Limited
Corporate Office – Mumbai, Maharashtra
Establishment – 1969
Business – Chemical – Industry, Agriculture
Website – www.uplonline.com
UPL (united
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It setup its first plant in the year 1988 in Gujarat and it is one of the largest suppliers of Soda ash in India. Its existence is useful for textile, paper and chemical industry.

TRENDS IN THE INDUSTRY
1. Indian chemical players have been consistently focusing on sustainable development. Water, environmental impact, raw material, safety over lifecycle and energy use is some of the issue disturbing the industry. Indian chemical companies are at large investing in solutions to find relevant answers to the problems.
2. “Waste to wealth” programme by KCI generates clean and sustainable power directly from biogas. This programme also includes recycling of used water and converting distillery waste into useful bio-compost which is rich in soil nutrients.
3. Western companies will look to expand presence in ASIA as Asian markets emerge as a major consumption hub of chemicals.
4. Commodity chemical companies will look for entry into speciality chemicals for growth and profitability.
5. With increase availability of natural gas, the dependency on naphtha as important feedstock for petrochemicals complexes would go
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Individual enterprises categorized under the chemical industries have realized their strengths and weaknesses and are preparing themselves to face the new challenges to fight the competition in the sector. Success stories in dyes and agrochemicals have boosted the confidence of Indian manufacturers to take on global competition in a positive manner. Some of the advantages of Indian chemical industry include -
1. Due to its low infrastructure cost, India has huge export potential. According to a recent report, India's chemical exports have the potential to raise upto US$ 300 billion by 2019. This clearly determines an investment of US$ 50 billion in the Indian chemical industry alone.
2. India has the capacity for high value addition in its stock as it is close to the Middle East. This is a cheap and ample source for petrochemical feedstock.
3. In some categories of chemicals, India does have the advantage for exports by establishing strategic alliances with countries like Russia due to the countries better capabilities in chemical products.
4. Availability and abundance of raw materials for agro-based products, such as castor oil provide an opportunity to India to yield significant value addition in the country. This, however, would require substituting their exports in raw form by producing high value

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