Tata Iron And Steel Company Case Study

Tata Iron and Steel Company Limited (TISCO) was established on 25 August 1907 by Dorabji Tata, as part of his father Jamsetji's Tata Group. By 1939, it was operating as the largest steel plant of the British Empire. the company launched a major expansion and modernization program for upgrading its production capacity in 1951. Later in 1971 and 1979, there were ul attempts to nationalize the company which were unsuccessful. In 2005,the company changed its name in Tata Steel.
Tata Steel , a multinational steel-making company, is a pioneer in de-commoditizing and branding steel in India . It holds a portfolio of brands that across 26 countries and span sectors that include construction (Tata Tiscon and Tata Structura), roofing (Tata Shaktee), panels & furniture (Tata Steelium and Galvano) and agricultural implements (Tata Agrico).
In 2012

Opportunities

Food and beverage industry is growing at 40% rate, same time ministry of food processing has been encouraging the growth of processed food industry through policy intervention and food safety and standard enactment across India. Implementation of Food safety Standard Act to global level would further help the Industry.
Progressive light weight tinplate has remained competitive globally. By enhancement in capacity TCIL would be better equipped to meet the growing demand of thinner tin mill product.
Country processes only 2 per cent of the total agriculture produce which is targeted to reach 10 per cent by 2015.
The rapid growth in modern retail with multi brand FDI and changing demographic profile (nuclear family, young, larger middle income, eco-friendly) tin sheet industry is growing at much faster rate. Tin plate being environmental friendly enjoys superiority over other packaging material.
Need to be financially strong:
• After the FTA with Japan import of prime quality tinplate become cheaper, while non-prime tinplate is finding their way into food packaging industry through dumping from international