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Tata Motor Advertisement Analysis

777 Words4 Pages

Numerous Malaysian traffic accidents result from two or more passengers riding the same motorcycle. In the above TATA motors advertisement “change the burden “, the company introduces a new car which is the solution for this issue. TATA motor’s utilizes many different literary features to get the message across and spread awareness, namely the choice of audience/purpose, content/theme, tone/mood, stylistic devices and structure. The advertisement is introduced by TATA motor and it targets Malaysian families who do not have a lot of money and still use motorcycles as a way of transport. The purpose of this advertisement is to sell cheap and small cars to the targeted audience.” If you have a car to greet and send them off why you want to take risks?” .It has a positive and hopeful effect on the viewer where the ad establishes a cheap and easy solution for the high Malaysian traffic accidents. Contently speaking the ad portrays a dangerous situation that depicts a five member Malaysian family riding the same motorcycle. Their situation states that they are from a lower class since the whole family is riding the same motorcycle and the expression on one of the women’s face causes the viewers to feel concerned. The advertisement also includes the safer alternative way of transportation, …show more content…

The usage of the many literary features including purpose, theme, tone/mood, stylistic devices and structures is the reason why this advertisement is very effective on the reader and spreads awareness to the Malaysian citizens. The overall feeling accompanying the viewer is persuasion, which fulfils the purpose of this advertisement, which is to persuade the readers to buy the new Tata nano. The method used is also very effective which was reminding the readers of the dangers of using a motorcycle as a way of

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