Tata Motors Case Study
Brief According to the article, Tata Motors, Ltd., was India’s leading automobile company by revenue and was the number one commercial vehicle manufacturer and the number three passenger vehicle manufacturer in India in 2012. It was also the world’s fourth-largest medium and large-sized bus manufacturer, and the fourth-largest truck manufacturer in the world. However, Tata Motors was a very successful company but there are also many international markets in India. Moreover, Indian government has possible elimination of diesel subsidies which might possibly affect the demand for its diesel-powered vehicles that sold in India. In additional, the company’s managers needed to consider how to expand the market for its low-priced Nano, which had required substantial investment during its development.
The History of Tata Motors The Tata Group was a powerful symbol of India’s emergence as a world economic power and was India’s largest private-sectors employer with over 425,000 employees. Tata Group had gross revenues of $83.5 billion in 2011.
1945 – Tata Engineering and Locomotive Company began manufacturing locomotives and engineering products.
1948 – Tata began production of steam road rollers, in collaboration with UK manufacturer Marshall Sons.
1954 – The company entered into a 15 year collaborative agreement with Daimler Benz AG, Germany, to manufacture medium-sized commercial vehicles.
1985 – Tata began producing hydraulic excavators in collaboration with Japan’s
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