Tata Motors Swot Analysis

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Company Overview This paper will provide an analysis of Tata Motors Limited. The company has the largest market share in the Indian automotive industry. It is the leader in the commercial automotive sector, and ranked top three in the segment of passenger vehicles. The company’s winning products include midsize, utility and compact vehicles. Tata Motors Limited prides itself in being the fourth largest producer of trucks, and it claims position three in the production of buses. The company provides jobs to over 60,000 people (Tata Motors, 2014). The company was established in the year 1945 and has its presence is felt throughout India. A collaboration with Daimler-Benz in 1954 enabled Tata Motors Limited to produce its first commercial vehicle. The company operates on the international scale and it got listed in the New York Stock Exchange in September of 2004. The company’s associates and subsidiaries has enabled it to carry out operations in the UK, South Africa, South Korea, Indonesia and Thailand. Joint Ventures and Acquisitions. The company acquired Daewoo commercial vehicle producer, a South Korean truck producer, in 2004 becoming the first Indian-based automotive firm to achieve such a feat (Hitt, Ireland, & Hoskisson, 2014). The rechristened Tata Daewoo Company aggressively engaged in the production of vehicles for export and local needs. In 2006, Tata Motors Limited entered into a joint venture agreement with the Brazilian company Marcopolo (Tata Motors, 2014).

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