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Essay On Tata Motors

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“Dream-dream and dream, because dream gives vision, vision gives thoughts and finally thoughts lead to the action.”—Dr. A P J Abdul Kalam
“Dreams also gives an idea to changes yours and others life.” —Dr Ratan Tata in 2003
Ratan Tata had a dream of producing affordable car for middle class family. He quotes, “ I observed families riding on two-wheeler the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding little baby. It led me to wonder for such a car which is safe and affordable to any middle class family.” This would also have put India on global map of with the cheapest car ever made.
He had made target price of basic model (ex-factory without transportation cost) to 100,000 per nano car. Tata Nano will position …show more content…

TATA Motors is one of the company from TATA group. This group has formed by Jamshedji TATA. This is one of India’s largest and most respected conglomerate. TATA Motors was established in 1946. It has its manufacturing base in Jamshedpur, Lucknow, Pune, Sanand and Pantanagar. It is in the business of commercial vehicle and passenger cars. It has installed capacity of 350,000 – 400,000 vehicles per year.

Nano Supply Chain
Operations
Company takes many measures to achieve the cost reduction in the design and manufacturing process of the car.
They used plastics and adhesives instead of welding. They could produce car with artificially low price through government subsidies and tax break advantage due to car design.
They uses partially inexpensive polymers or biodegradable plastics instead of a full metal body. Basic model of car excludes AC, power steering, power bells and whistles.
Even wiper will be single instead usual double wiper. 3 lug nuts instead of 4 and 1 wing mirror.
Key points in the nano production and supply chain model are simple and flexible manufacturing plants; global sourcing of automobile parts; rapid introduction of new models; and a lean dealer network.

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