Tata Segmentation Case Study
Segmentation and positioning While segmenting the company the approach we used here is driven by the fact how the offering is made by the company to the customers. Before discussing which segmentation strategy is used by Tata consultancy services we will take a look at the three basic types of approaches that are used to segment the market:
• No market segmentation
It is a market segmentation approach where a product is directed at an average customer
• High market segmentation
In this type a different product is offered to each market segment
• Focused market segmentation
In this type of market segmentation, a product is offered to one or few market segments
If we go through the website of Tata consultancy services and look at the services
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In the industry normally pharmaceutical firms always try to reduce trial timelines in order to bring drugs to patients in need. But the regulatory requirements for patient health and data quality are becoming more and more stringent. Consequently, sponsors face a number of challenges such as inconsistent trial data, operational inefficiencies, low visibility into treatment adherence. These challenges creates an obstacles in the mid-course corrections during trials, preventing sponsors from leveraging the flexibility offered by adaptive trials. TCS Advanced Drug Development (ADD) platforms create a comprehensive, readily accessible data source that fosters accelerated study setup and execution, integrating key features of our intellectual property assets with commercial-off-the-shelf offerings. This helps sponsors in taking informed, timely decisions concerned with clinical trials by provisioning varied platforms for the entire clinical R&D value chain and deriving real-time, meaningful insights for enabling adherence to global safety and regulatory …show more content…
To implement this customer centric vision of becoming the leader in digital space far sighted investments in emerging technologies has helped Tata consultancy services. According to the letter of CEO digital technologies account for most of the net new IT spending by customers today. TCS has continued to fare well in this area, emerging as the preferred partner for many large enterprises in their Digital transformation journeys. Over 55% of clients engage with TCS on Digital Services, and that percentage is much higher among larger clients. Digital revenue crossed the $3 Bn milestone this year, making up 16.7% of revenue and growing 28.8% over the prior
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