Tata Tea Jugo Case Study
CASE OVERVIEW
TATA TEA “JAAGO RE”
Tata Tea is India’s largest packaged tea brand. Today, 1 in every 3 Indian households consumes tea from the brand’s extensive range of variants.
JAAGO RE
Tata Tea Jaago Re or JaagoRe is a cause marketing initiative launched in India by Tata Tea, owned by Tata Global Beverages Limited. The campaign, introduced in 2008.
Since 2009, Tata Tea JaagoRe has been an active component of Tata Tea 's marketing initiatives.
How it works?
Recognize the Need to Act
The initial move towards explaining an issue is to recognize it, acknowledge its gravity, and comprehend that in the event that we don 't act now, it will be past the point of no return.
Act Now
It 's insufficient to simply raise our voice. We have to act now, and ensure that our activity matters. Sign the request of to influence a change.
Spread the News
Many drops make the compelling sea, and that is precisely how we can join and have any kind of effect. Be an illustration. Promise to change and rouse others to do likewise.
IMPACT OF THE CAMPAIGN
The JaagoRe campaign has been well received both by media and by the audience. Industry watchers credit the campaign with increasing recall and monthly market share.
STRATEGY 1 –
INFLUNCING CUSTOMERS THROUGH CSR AND BASIC RIGHTS
Jaago Re crusades throughout the years which touched upon touchy issues going from debasement, pay off, ladies strengthening, security and their voting rights, brandishes as instruction, and so on. This helped the
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