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Taza Bottled Water Case Study

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Introduction
“TaZa” bottled water is an ISO certified product with international standards. It is also certified by the World Health Organization (WHO) by checking the quality of production, nutritional values and other set standards. Regular checking mechanism we follow in the production will further ensure the safety and security of our product. So, there is not any possibility of harm or risk to humans. The sizes of the bottles are very convenient for the customers. There will be 200 ml, 300 ml, 500 ml, 750 ml, 1 liter and 5 liter bottles. From these 6 sizes 200 ml bottles are specially designed for school children. 300 to 500 ml bottles are for customers who work in factories, offices and other business organizations. 750 ml and 1 liter bottles are ideal sizes for individuals to use in picnic trips and camps. The largest size of 5 liter bottles is specially designed for households. The ingredients are Sulphide s revenue and lessens the impact of market downturns
• Implementing a differentiation strategy is costly.
Disadvantages of differentiation
• It is costly to applying differentiation strategy
• Company must worry about competitors, because it may copy business methods and stealing away its customers. (hassan)
Innovation strategy …show more content…

(Soren Kaplan) The template of the innovating business model focuses on how the firm is going to generate money and to make the firm more competitive in the market. As the core factor of innovation strategy requires the changing or bringing new value of service and production process. Mainly, there are four different types of innovation strategies. Imitation, market based strategy, technological based and market & technology based

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