Tbem Model

The TBEM has the seven core aspects of Leadership, Strategic Planning, Customer and market Focus, Measurement, Analysis and Knowledge Management, Workforce Focus, Process Management and finally the Results.

The three important roles which are played by the TBEM is given as below:

1. It improves the excellence and the end results of the business.

2. It improves the sharing and the communication between the Tata group of companies.

3. It also serves as a working tool for improvement of managing performance and also identifies better learning opportunities.

The methodology of TBEM comprises a set a questions which the Tata companies have to answer with the sole objectives of adding customer values and to contribute to the success in the global

The success of Tata Motors can be attributed to the adoption of TBEM, where the employees at various levels started looking at the organisation’s gaps that were provided by the TBEM analysis. The changes that took place due to the implementation of this model

The customer and market focus orientation wherein the introduction of a new product was made in views of a customer. From 2008 a team of high performers have been selected to view and implement the best practices of auto as well as non-auto companies, with a view to be more focussed on customer needs and wants. The new products thus developed on base of customer surveys, voice of customer etc.

2. The leadership system of Tata Motors is its strength. To manage the wide range of vehicles, dealerships and plants, the company, several leadership level hierarchies have been set up to intimidate the complexities.

3. The strategic planning are customer satisfaction driven and are implemented by the leaders at all levels.

4. The quality in the company has persisted due to the genuine passion for its employees to adapt to changes, motivation and awareness. The focus areas on the huge workforce of the company which employs over 60,000 employees include regular trainings and motivational programs.

5. The culture of innovation in products, marketing methods and manufacturing processes has helped the company in cost reductions. It has also been using wind power in states of Maharashtra, Gujarat, Tamil Nadu, Karnataka and Rajasthan and solar power in the states of Gujarat and Maharashtra for significant cost reductions. The innovations in products are quickly adapted to changes, under continuous improvement and are customer driven providing efficient process