Tcs Case Study

B) Full Services Capability:

TCS has been financing construction of a comprehensive, integrated portfolio of services to capture the entire value chain of IT, presenting a compelling value proposition for firms worldwide, making itself a one-stop shop for many key clients, significantly deepening the relationship with clients and boosting their share in profits. C) Global Network Delivery Model (GNDM):

TCS' GNDMs lets TCS seamlessly and uniformly deliver services to global customers from multiple locations across India, China, Europe, North America and Latin America. Teams separated by time zones collaborate on projects, leveraging all of TCS' assets while subscribing to one global service standard. It uses numerous pedals of time zone,

Profile: As Vice President, Global Head of Marketing at Tata Consultancy Services (TCS), John Lenzen is responsible for all brand building, market awareness, lead generation, and sales enablement activities for TCS globally. John has worked at TCS for seven years and has driven the development of TCS’ global marketing positioning, messaging, and brand standards.

• Two rules that TCS follows in its B2B marketing are to stay close, and stay relevant, to the customer. Since, the clients are confronted with continuous change – within their markets, the economies in which they operate, and technologies they deploy, TCS is continually assiduous and makes sure that their offering and approach to the market are in-synch with their

In the digital realm where many of the same techniques are being used to impact buyers or purchasers, TCS marketing head feels that marketing has become more significant in B2B companies as compared to the past when marketing was all about events and collateral. There are a number of reasons for this including the fact that it is becoming tougher and tougher for sales to make personal associations with potential buyers. The days of connecting via the phone, dropping by the building for a meeting or even getting a response to a direct email are gone. Marketing plays an ever-increasing role in cultivating relationships across multiple touch points, and creating in-bound sales opportunities in the process. Also, it has become more difficult to distinguish yourself in a crowded market – just doing good work isn’t enough any longer. Clients are looking for thought leadership and new ideas on how to improve their business, and they expect this in a variety of ways, through a variety of channels. Marketing plays a critical role in this