How Has Technology Changed Consumer Behavior

Introduction

Since the late 80’s and 90’s the presence of a desktop computer has somewhat paved its way in all homes and office’s, the term digitization has become such an integral requirement for every business, industries and multinational companies to engage their stakeholders to maintain a competitive edge in the fast driven world we live in. The computer has somewhat changed the way how a mode of business is conducted from its clients, vendors, customers, employees and other important stakeholders. And the technological advancement has brought a significant betterment in every aspect of the business processes without disrupting the business model.

Technological Advancements

Technological advancement rose to a point where it changed consumer behavior to

Let’s start with banking today the entire banking system operates online. You can make huge transactions within seconds by just a few clicks without any hassle. Not only that you can keep check on your accounts transactions and entire banking history. Banks inform you via text messages about their upcoming promotions, you receive messages instantly when you perform your transaction either at the ATM or through your phone. Internet banking has changed so much not only for banks but for other businesses too.

To meet the demanding consumer attitudes major adaptations were made and are still being made in the telecommunication sector. There are so many networks to choose from, you can switch from one network to another without even changing your number. And you can do that by just a few clicks from your mobile phones. Easy availability of 3G and 4G has made lives even easier. You can connect with other people even when you are on the go, while you are travelling, off-roading and what not. Mobile phones are so technological advanced that you can even use them underwater