Technological Change Management Strategy Of Volkswagen

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1. EXECUTIVE SUMMARY: TASK-1: Recommended Incremental (short run) and Innovative strategies (long run) that can help Volkswagen come out of the emission scandal and boost its sales thereby sustaining its global competitive advantage. • Incremental strategies have been recommended keeping in mind the negative impact of the emission scandal that led to decline in sales by 20% and share prices by 23%. • Innovative strategy has been recommended due to the need for new hybrid technologies to help Volkswagen increase its potential and sustain its market share. TASK-2: Identified the key operational resources that are required to achieve e mobility and localization and helped in evaluating the recommended strategies Resources that go into Just In Time Production (JIT) and Localization of processes of manufacturing were identified to help Volkswagen improve its plant efficiency (utility). • Just In Time production will help Volkswagen reduce its inventory costs, warehouse maintenance costs and promote assemble to order facility • Localization refers to the setup of manufacturing outlets in at least 80 of the 153 countries that it operates other than the current 119 outlets so that it can reduce costs and increase throughput. TASK-3: Recommended a Technological change management strategy after identifying the key resources and their contributions Volkswagen needs to undergo a technological change from the current A, B, C, D and T type (for small cars) and PQxx, PLxx type (medium

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