The first objective of a BtoB digital strategy is awareness (recognition of the brand) through the visibility of the company on search engines such Google, of its websites and of its social media (Twitter, YouTube, LinkedIn, Facebook). The second objective is the lead generation, namely to generate a buying opportunity. In the pharmaceutical sector, it is a matter of demonstrating its expertise to customers and especially to prospects. Social media has a key role to play in ensuring these goals. Indeed, the goal is to be visible on the internet.
No matter how to look at it, social media is here to stay. With the growth of Facebook, Twitter and other social media outlets, it has become one of the primary methods of driving traffic to websites and web pages in recent years. But is this to the detriment of traditional SEO practices? Are those practices counterintuitive to using social media or do they actually complement each other? Traditional SEO Traditional SEO practices are focused entirely on driving and increasing traffic to websites.
Introduction Credibility of social media is one of the key factors initiating and further increasing further public engagement and communication effectiveness in the social media. Blogs is one of the social media and chosen to be scoped in this literature, which have been considered to be most pertinent social medium. An effective way to measure blog credibility is hard to achieve without a valid, solid method to insure that measurement. This study has developed and measure blog credibility as well as by the usage of focus groups and a survey. This study also discusses the implications practical aspects of measuring blog credibility (Minjeong, 2010).
Social media present a big challenge to organizations, now companies are able to control their communications and marketing via traditional media channels (Strategic Direction, 2010); (Gillin, 2009) the wide range of different online applications enable the “sharing of information, experiences, and perspectives throughout community-oriented websites” (Weinberg, 2009). Any investigation into social media’s impact must take into account the existing influences that are shaping marketing strategy as well. Covering areas such as branding, consumer behavior, relationship marketing, each of these areas are shown to be facing challenges. These then are the reasons why we believe that this topic is important and bears investigation. Social Media has today become one of the fastest and strongest networking and communication tools.
SOCIAL MEDIA MARKETING BENEFICIAL OR DETRIMENTAL FOR THE GLOBAL BUSINESS Social media is the online innovations and practices that individuals utilize to impart content, presumptions, experiences, encounters, points of view, and media themselves. They are media for social interaction. Correspondence is a key piece of the human life regarding the matter of associating and creating our general public. Today we have taken correspondence to an entire new distinctive level which is an advanced manifestation of composed dialect called as Social Media. Social media marketing refers to the process of gaining website traffic or attention through social media sites.It mainly aims at building interest in the customers an encouraging them to share their
The great Google then follows these links and uses them to index and rank web pages. There are a host of tools to help you in this regard, and most of them are free. But how do you get people to link to your content? First of all, you do this by becoming the authority that others link to or reference in their content. What this means is that you need a content-rich site that is going to demonstrate to both the people and to Google that you are an authority and expertise in your particular niche.
It was found that social media has become a powerful tool in our society. It has really changed our thinking and the way we perceived things. So now it has confirmed that social media is an important tool for social change and use of this media to aware people about the social problems can benefit the society. Times are changing now people have started sharing social problems on social media so we can conclude that social media is an effective instrument for social change. No doubt we are living in a technocratic world where technology is teaching us and we are also using the technology with great zeal.
Brown (2009) also defined social media as "Web 2.0-based sites which bring different people together in an effective proposal and it guarantees a deeper social interaction, stronger community and implementation of cooperation projects. On the other hand, Kahraman (2010) shared that the most commonly used definition for social media is that, it is an online venue that people use to share their ideas, experiences and perspectives to communicate with each
(2011) states that these building blocks are constructs that let us to make sense of how different levels of social media functionality can be arrange. This model notably focuses on the organization in social media and the internet. Online product reviews obviously creates relationship between the readers and the reviewers through their sharing of vital information about a product. In which these communications may presume a certain brand reputation toward the product, whether it is positive or
(Ryan 2011: 15) The next chapters will explain more about each of the world’s current most widely used social medias. There are, of course, many other social networks and applications (apps) available but considering the study, the focus is on the main medias. 7. Victor Van Valen has published article “Is Your Marketing Smart” Today advertisers not only need to cater to and directly pinpoint a precise targeted audience, but they need to customize their advertisements as well. In web media, you have an idea of who will see your ads, and it create an impact on your audience.