Green Hotel Case Study

Personalization also a point out to consumer’s green consciousness. As public awareness of increase about global warming and climate change, the public, including stakeholders, employees and customers, expect hotels to act on their understanding. This global trend guides hotels to move in a green direction. The tourism industry keeps growing. Foreign victors from all over the world have grown by 6.5% yearly since 1950 reaching nearly 900 million arrivals in 2007. Nowadays, tourism account for 35% of the world exports of services and over 70% in some developing countries. However, such growth often accompanied by unsustainable consumption practices threaten ecosystems and natural resources. Many environmentalists track the “Green” lifestyles in the last two decades the concern for environment has raised spreading awareness among all. This is the result of terms like

Eco-friendly hotel and green hotel are the terms that refer to a residential facility that has made a commitment to various ecologically sound practices such as saving water, saving energy, and reducing solid waste (www. hometravelagency.com). Many environmentalists requested to accommodate in Green Hotel, they even bring own daily necessities, and thoroughly implement of environmental awareness. Therefore, the hotel industry responding to this global trend which is implement environmental protection measures, such as placing signboards for consumer notification to replace bed sheet if required. In the increasingly competitive environment, hotels must make an attempt to attract business from markets that are pro-green practices. The “green” hotel business is a growing niche because not only do these establishments differentiate themselves from the similar non-green hotels, but they also fulfill a need in the market for less environmentally damaging