The bank makes use of the internet as means to increase business status for innovation (Yakhlef, 2001). It is easier for bank to introduce new products and services thereby attracting new customers. But innovations in banking products can be easily replicated and therefore make it hard to sustain a leading edge over their rivals (Lymperopoulos and Chaniotakis). 2.10.5 Consumer acceptance of internet banking On searching literature review we found different factor that encourages consumer to use and accept internet banking channel. Li et al (1999) argued that understanding of the internet channel, convenience, perceived accessibility, familiarity and utility are key factors that influenced the adoption of electronic banking by consumer.
They assume that that reason belongs to one of the two main groups: functionality or emotionality. For example, people will shop online if it is more comfortable and convenient (functionality). Besides, if it provides any kind of additional entertainment value (emotionality). Using this theory we can assume that to attract customers to online shopping in fashion industry the retailers must ensure at least one of those reasons. Another group of authors, for example, Prasad and Aryasree (2009), tried to explain the matter of customers’ trust and how it affects their willingness and strong desire to shop online.
Buyers can attain information regarding the different products, services, and brands working in the market through the internet. Moreover, because of online marketing, customer now have much information about the same products that are offered by different brand due to which probability of switching has increased (Verhoef, et al., 2009). Therefore, it is important for all the organisations to determine the online marketing strategy that would work best with their functions and would have positive impact on the purchasing decision of customers. This research study is considered as significant because it would help Tesco in analysing the method through which they could influence the Purchasing decision of customers. Moreover, they would also come to know about the strategies that would work best with their business (Bray, et al.,
This makes consumers satisfy with the online shopping because they can buy goods with lower prices without spending extra energy to shop many shops. Next, delivery time is also affecting consumers’ satisfaction. According to Lee and Joshi (2007); Ahn et al. (2004); Ho (2004); Grewal et al (2004) and Shih (2004) studies (as cited in Anggreany, Indriani, & Kusumawati, 2005, p.73), customers’ satisfaction is influenced by the delivery services. Consumers are more satisfy if their products are delivered on time and the quality is good, such as unbroken
It portrays the determinants of a person’s attitude toward using a new technology, for instance the ”usefulness” to which it refers to how technology will improve one’s life in terms of performance and productivity. Technology Acceptance Model also identifies the determinant “ease of use” referring extent to which a person believes that using the online shopping new technology will be free of effort. Technology identifies enjoyment which has been recently added the Technology Acceptance Model (Davis et.al, 1992) THE TRUST
Lin (2004) pointed out that recent studies on innovative attributes and computer–mediated technology adoption generally support the influences of this personality trait on adoption of an innovation. Busselle, et al. (1999) found that an individual’s innovativeness is a positive predictor for the frequency of Internet use. Lin (1998) and Lin (2004) also demonstrated that innovativeness is a significant predictor for personal computer adoption and Webcasting adoption. Based on the findings of prior studies, this study suggests the following
2.1 Communicational Function Communication is “the human activity that creates and maintains relationships between the different parties involved” (Lages, Lages, & Lages, 2005, p. 1041). In 2000, Kiang, Raghu, & Shang stated that communication is the best way to exchange information among sellers and buyers throughout an e-commerce context. Peterson, Balasubramanian, and Bronnenberg (1997) described communication channel intermediaries as giving knowledge regarding to the accessibility and features of the seller’s products or services to buyers and prospective buyers. “Communication function refers to the use of Internet as customer service tool to disseminate information and answer all enquiries from customers. Examples of this tool including
Malaysia’s E-commerce penetration rate increased by 0.34% to 0.94% in 2016. E-commerce provides consumers with advantages such as fast delivery, interactive communications and comparison shopping that would only be available for consumers through online shopping. Great wealth of product information is available online, ranging from product description to customer review, to help customers locate the cheaper and better
The overall results prove that the respondents have perceived online shopping in a positive manner. This clearly justifies the project growth of online shopping . The frequency of online shopping is relatively less in the country. Online shopping organizations can apply the relevant variables and factors, identified from the research , to create their strategies and tactics. The organizations can prioritize the consumer inherent and unequivocal requirements in online shopping environment.
Davis (1993, 1989). According to Dalbhokar (1996) and Ventakesh (2000) there are linked of usefulness which is to “ease of use” where to determine consumer behavior on online shopping and e-ticketing. ease of use terms been influence by usefulness it is because of the technology changes that make everything is easy to use and continued make technology become usefully to people Kare-Silver (2001) has discovered there are convenience at heart of fundamentally which is can drives demand for the internet which is similar with the research been done by (Wolfbinger and Gilly, 2001) founded that the most important element that attributes of online shopping to consumer are accessibility and convenience. Consumers nowadays have higher intention to shop online because it helps them to save time and