Technology Acceptance Model Essay

ABSTRACT

Technology Acceptance Model is widely applied to access users’ usage in various information technology areas. Many universities implement e-learning for various reasons. However, little research has been done to verify the process of how university students adopt and use e-learning. A questionnaire survey was conducted and a total of 48 valid responses were obtained. The general structural model, which included e-learning self-efficacy, system accessibility, perceived usefulness, perceived ease of use and behavioral intention to use e-learning, was developed based on the technology acceptance model (TAM). The result proved TAM to be a good theoretical tool to understand users’ acceptance of e-learning.

KEYWORD: Technology Acceptance Model, Perceived Ease of Use, Perceived Usefulness, E-Learning,

TAM is considered an influential extension of Theory of Reasoned Action (TRA), according to Fishbein(1980) and Ajzen. Davis(1989) and Davis, Bagozzi, and Warshaw(1989) proposed TAM to explain why a user accepts or rejects information technology by adapting TRA.

In the Technology Acceptance Model, there are two determinants including perceived ease of use and perceived usefulness. Perceived usefulness is the degree to which an individual believes that using a particular information system or information technology would enhance his or her job or life performance. Perceived ease of use is the degree to which a person believes that using a particular information system or information technology would be free of effort.

Therefore, perceived usefulness can also be defined as the extent to which a university student believes using e-learning will boost his or her learning. Meanwhile perceived ease of use is defined as the extent to which one believes using e-learning will be free of cognitive