Traditional Digital Marketing

In today’s world, it is inevitably hard to miss the integration of technology in our everyday society. Everything ranging from hardware to software is used daily for both work and leisure. In fact, technology’s original purpose was to aid work processes that took a lot of effort to do. For example, bookkeeping, customer profiles, and in general, communication between businesses and customers and overall global communication within businesses.

Nevertheless, technology as well has transformed the traditional marketing into what we know today as digital marketing. Furthermore, with all the technology rapidly evolving, the marketing strategies are all being targeted to digital sphere- the mobile devices, tablets and laptops. Hence, the organizations

Digital marketing is defined as “advertising delivered through digital channels such as search engines, websites, social media, e-mail, and mobile apps.” In other words, it is safe to state that digital marketing is a form of marketing your products and services with the use of digital technologies. And all of this is conducted with the aid of the technological innovation- the Internet.

Nevertheless, digital marketing only recently has gained popularity around the world and with each passing day is taking over the traditional marketing model. Furthermore, this is for the precise reason that technology and digital marketing go hand in hand as they develop and remain advancing at a rapid rate.

Nowadays, with the help of digital marketing organizations have the ability to market their products and services in various methods- through Social Media, E-mails, SMS, Search Engines and etc. Also, all of these marketing procedures are undertaken with only a matter of seconds- literally a click of a button. Nevertheless, the audience of customers that these business organizations can reach out to can be described with one precise word- Global. Hence, this not only cuts on the costs but as well is much more effective and efficient than the traditional marketing that was previously at

Furthermore, this gives them the ability to constantly keep their consumers and potential consumers aware on and provided with various information. Moreover, as consumers in today’s world constantly rely on the Internet on almost everything, business organizations must certainly utilize and implement digital marketing strategies in order to reach out to their customers. However, as previously stated, technology is rapidly developing, hence, digital marketing strategies and trends must advance as well. Consequently, for this reason below I will proceed with commenting on some of the main digital marketing trends that are used today and will certainly continue be used in the future, however, maybe with some