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Mobile Apps In The Workplace: A Case Study

973 Words4 Pages

Technology has an important role in business operations, growth, and competitive advantage, and mobile applications are some of the aiders of technological growth in the business industry (Kumar 72). This study explores the extent of technology in Ernst & Young LLP focusing on the mobile applications in areas of communication, presentation building, and providing data. This is sought to explain the way mobile apps support smaller and larger operations within the company. Some of the mobile apps used in the company include EY Canvas, Facebook, and Twitter. The company acknowledges the digital revolution, which has drastically changed the way people do business. As a result, the company uses technological provisions like mobile apps to interact with customers, employees, and suppliers. The digital proliferation of products is an important component of technology that the company gives sufficient weight in scaling up its access to the market. EY Canvas EY Canvas is a mobile application made and launched by Ernst & Young to be used in the company and similarly be sold to other organizations to help them in managing their audit operations. According to EY News (1), EY Canvas works with the EY global audit platform to enhance its capability to support audit professionals globally. The app supports the audit professionals to …show more content…

It also offers the best opportunity for feedback from the customers so that different departments can make adjustments in regards to the market demand (Cocheo 30). The use of technical provisions in this regard helps the company to upscale its competitive advantage. Through Twitter and other social media platforms such as YouTube and Facebook, customers are able to get real-life experience with the company. The company ensures consistency in what it shares online, which makes it a better performer as far as customer engagement is

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