Technology In The Travel Industry

2091 Words9 Pages
Executive summary With the help of technology people are made more aware of low budget airlines, new styles of accommodations and increase in content being shared online and so on. This has changed the way some people travel. Many adventurous travellers opt to plan their own travels instead of taking ready packages. Some get inspiration from friends and family while others read reviews that are generated by past travellers. Businesses are engaging their customers directly and adapting to a new ways of marketing. “Global interaction, the pervasiveness of technology, and the changing societal norms create a complex social reality” Myers & Hamilton (2014, p. 440). ‘Social Media’ has been a major player in making a lot of this happen, in this…show more content…
Many of the businesses in the hospitality industry is moving towards digital reservations and sales as more and more consumers are doing making their travel plans, reservations and purchases online. According to Buhalis & Deimezi “Information communication technologies (ICTs) have revolutionised the travel industry in the last decade” they also added that “E-tourism reflects the digitalisation of all processes and value chains in the tourism, travel, hospitality and catering industries” (Buhalis & Deimezi, 2004, p.103). With the availability of social media, consumers can easily get ideas for their next travel destination from their friends, family or even strangers. However there is no available platform for people to gather these travel ideas that they get to so that they can review these plans easily either chronologically, geologically or through mutual friend suggestions. Our platform will solve this and at the same time give businesses a chance to reach the consumers who express interest in travelling to their destination in the near future. This is why it is important for businesses to have the right platform to reach the right target and at the right…show more content…
Example questions: • How often do they travel? • How easy is it for them to plan and organize their travel plans with current online platforms? • What websites do they use to get travel ideas? • Does friends sharing their holidays and trip affect where they plan their next travel? How easy is it for them to find their previous travels from existing ‘social media’? • Is having direct contact to the businesses providing hospitality services and offers? • Do offers and promotions affect their decision on where they travel or visit? Business users have different objectives as to what they wish to have out of their ‘social media’ presence hence we need to understand what will drive the business to advertise or work together with us. Example questions: • What are the current ‘social media’ platforms they are using? • How much visibility do they have of their users travel activities with current ‘social media’ platform? • How effective is the user engagement in current available ‘social media’ channels they are
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