Social Media Marketing can be done by two ways one is adding social media links to the content and second is promoting activity through social media by updating statuses, blogs, and tweet. With the help of Social Media Marketing tool companies are getting direct feedback from their customers about the products and services. In Social Media Marketing, companies use online videos, photo sharing, news sharing, blogs, wikis, and posts on social networking sites to reach targeted customers. Need of Social Media Marketing: 1. To reach a large number of customers in a more spontaneous way without paying large advertising fees.
E-word of mouth has customer influence on tourists’ choice of destinations on the internet which is recently hiking (Hennig-Thurau T. G.et al., 2004). Tourists who travel to destinations return to their countries of origin with experience of the environment. Because of their past experience of the setting, they post their opinions on the internet. Comments and recommendations on weblogs, forums, online bulletin board systems and social media networks are examples of electronic word of mouth. Online word of mouth is different from traditional word of mouth in that it has a unique conveyance style that is fast and scalable.
One of the key advantages of social media for businesses is that it enables you to interact with your customers. Going through the tweets and Facebook updates that are posted by your customer base gives you insight into what they need. This is useful for helping your company formulate marketing strategies that address their needs. IMPROVE RESPONSIVENESS Social media eases the process of providing and receiving feedback. If your customers have concerns or problems with what your business offers, they can let you know in a timely manner.
In terms of communication, there were two factors that were identified: (1) through interactions and (2) through needs. Communication is the bridge to understanding between the businesses and the customers. Through interaction is where consumer communication is made easy wherein there is a way to increase information from one consumer to other consumers through the use of messengers and chats. Social media is also a way to have communication with consumers through interactions using online posts. Social media can be a place where a business can grow and learn from their past experiences through needs with the use of feedbacks and ratings.
This tool is thus becoming a key information and communication channel for consumers who wish to share their opinions on shopping and consumption experiences. The growth of electronic commerce in recent years and the spectacular expansion of the word-of-mouth industry are provoking significant changes in consumer decision-making and behaviour patterns. Word-of-mouth is a powerful tool for free communication on a product or service and in the virtual environment it has become a very interesting field of study for scholars and
With the onset of the Internet, it is now very possible to use it to research not only destinations but also compare prices as well. Learning more about websites are just few clicks away. Companies/websites such as Travelocity and Expedia offer services that show a list of the options for travel such as airlines and fares, hotels with their prices and helps you with booking/reserving them. When a prospective traveller use their service and pay them, they get commission for the sales. It is where they become profitable in their business.
The development of online marketing in the world has established a new place of communication and interaction among individuals. At present, Internet has become an important tool for modern companies. The aim of this research is to observe the impact of online marketing strategy on consumers’ purchasing decision. Specifically, this research is observing the impact of online marketing strategy on consumers’ purchasing decision when it comes to retailers (Hsin Chang & Wen Chen, 2008) 1.2. Background Many of the organisations have agreed with the fact that transformation of customer behaviour is the unavoidable trend due to which they have started changing their marketing strategy.
Travel agents as middle men are losing touch with customers, as most airlines sell directly to customers on the internet, and customers prefer to buy directly from the source than to buy through travel agents who charge commission (Internet World Stats, 2013). Travel agents need to work extra hard to overcome these problems. The popularity of internet distribution among consumers has become more vigorous in the tourism industry. Travel agents wishing to remain in the business choose to play a consultancy role to add more value to the travel experience sold to customers (Qi et al., 2011). Travel agents who resume the role of tour operators work more closely with tourism products and services supplies to create sustainability (Spencer et al., 2011; Nikolaos Askitas and Zimmerman, 2015).
Social media allows SMEs to share interactive communication where customers are encourage to share feedback, post comments, rate the product or service, give their reviews and sharing items with their friends. With the help of internet, countries around the global are connected together into “a global networked economy” said Gibbs and Kraemer in 2004. Sterrett and shah in 1998 mentioned that “SMEs can own a home page”. The SMEs will not get only Mauritian customer but they will target the customer in the global as the marketing is done worldwide. Since internet connected countries globally SMEs have the chance to market their products around the global without moving countries to countries or do traditional advertising in these