Technology Licensing Advantages
One of the key challenges for businesses nowadays is to stay profitable in an exceedingly retardation however progressively international economy. They’re fraught to form new opportunities and new revenue streams from existing assets. Typically businesses want new or original innovations and inventive expressions to form new product, enhance existing product, and explore new markets. These crucial innovations and expressions, that are progressively valuable economic assets in today’s economy, have to be compelled to be protected by victimization the tools of the material possession system before revealing or sharing them. Solely then will a business leverage these economic assets as material possession (IP) assets for gaining and holding …show more content…
Successful technology licensing happens only the communicator understands completely the advantages that are out there to each pareties. it's troublesome to with success talk terms a license wherever you want to get the rights to technology if you've got very little to supply reciprocally. Ideally, each side to the negotiation can have completely different parets of import to supply, including, as an example, skilled staff, a market which will be commercially exploited, know-how, analysis facilities and commitments, and a few style of …show more content…
earlier of the negotiation, before the opposite parety has been approached, a celebration might pay several months process business objectives, assessing leverage, researching the opposite party, deciding positions on key terms, getting ready documentation, and protective IP, among different tasks. Sixth: Technology licensing is not basically substitutable with technology transfer
BRANDING
Branding is methodology that produces a name, image or vogue that identifies and differentiates one product from different merchandise accessible in market. Associate economical disapproval strategy is essential to sustain terribly} very market. It tells them what they're going to expect from your merchandise and services, and it differentiates your giving from that of your competitors. Your whole comes from World Health Organization you are, World Health Organization you want to be and World Health Organization people perceive you to be.
What a good brand do?
Branding isn't solely obtaining your target market to pick out you over the competition however regarding obtaining your prospect to envision you because the sole supplier of an answer to their downside on want.
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