The hallyu or Korean wave portrays an unprecedented frame of Korean popular culture by the Korean media alongside the line with commercial nationalism. As a result, the Korean wave is manifested as a regional cultural trend signifying a triumph of Korean culture (Hyejung, 2007, p. 3). Different Korean entertainment productions such as movies, television shows and k-pop are enjoyed globally. A report by the Korean Culture and Information Service (KOCIS, 2011a) about Korean dramas explains how this global phenomenon has become widespread around the world. In the Philippines the k-drama Boys over flower was a big hit, and their two biggest broadcasting networks both regularly air Korean dramas which are dubbed into Filipino.
Winter Sonata was an excellent hallmark not only contributes to the flourishing in K-Pop industries, however, it helps to increase the gross domestic products (GDP) of South Korea. Winter Sonata excellently presented the diversity of attractiveness atmosphere in Nami Island (Naminara Republica), foods and culture through the drama and become one of the most visit country in Asia. This is the starting point where the K-Pop recognized as an epidemic in mass media. This epidemic called as Hallyu (Korean Wave). The Associated Press (March 2001) reported that pop culture in Asia was once dominated by Tokyo and Hollywood has changed and diverted to Hallyu.
Unfortunately, Korean culture unconsciously penetrated to Thais, and it becomes a new popular brand among Thai people. Furthermore, Korean trend did not invade only to Thailand, but also other countries in the world: both eastern and western. Korea can make an amount of money from this cultural penetration – from the trend. Being a medium of cultural diffusion to several
Even if the people that lives in another country are highly influenced by the Korean culture and they are adapting it too. Most of the people find Korean pop culture attractive because it exhibits a combination of singing and dancing plus they are really good looking. As said a while ago, this is an example of being mentally influenced. Maybe you have been already experienced bumping into someone that speaks languages that were used by other countries because another influential trait is the languages that we use or speak in our everyday lives. Some of the Filipinos use foreign language because they need it for business purposes.
they are also significant influencers of globalization. Their say matters a lot. Every Anime, or Korean romantic film we see, or any electronic ranging from the smallest piece of battery to high end smart phones, or the popularity of samba or even the global woman 's daily yoga routine each carry the traces of the emerging centres of powers. These are also the powerful players
Japan in known as a great target for intentional marketeers. It has a unique and ethnically culture willing to expand the market and collaborate. It has one of the strongest and largest economies and it's market is considered amongst the world's top markets. The technololgy aspect and it's well-known technology and infrastructure makes Japan a very unique and special country. Also after so many successful international marketing projects in Japan, it is clear that Japanese people are willing to spend and their purchasing power is also supporting them.
Pop music in Korea, as known as K-pop, is in vogue. It is not only popular in Korea, but countries all over Asia and even in Europe. Every teenage has heard one or two K-pop songs. In fact, similar trend occurred before. Canto-pop (Hong Kong pop music) and J-pop (Japanese pop music) also become popular in the world since 1980s and 1970s.
Anime is very popular in Indonesia since the early 1980s when Betamax video were spread widely in the country. Japanese animated film titles which aired during the 1980s such as “Candy-Candy”, “Ikkyu-san”, “Voltus Five”, and “God Sigma” would sound familiar to the Anime fans who were born in 1960s and 1970s. Yet, due to its spread in the Betamax video format, the popularity in Indonesia at that time were limited because not a lot of people could afford to purchase their own Betamax video
One of the main reasons behind this is India’s huge population. Among the foreign students studying in USA and Korea, Indian students are top in number. Even Indian peoples have a sufficient role in Hollywood. This again clearly shows that how having a huge population is not a burden but an asset. Economic Growth: “Economic growth is how much more the economy produces than it did before.
Entertainment industry also known as the biggest industry and it was a multibillion dollars industry. In every countries, the government care about the industry very much because it reflect the image of the countries. Entertainment industry has a great impact on the society nowadays because entertainment attract people’s attention and interest of the people or it gives us pleasure and whole lots more. In this century, every people in the country were very focus on the news of entertainment industry and people very care about the entertainment because it has becoming one of our basic lifestyle. According to some researcher, there are 80% of